Digital Marketing Strategy

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How to Create an Effective Digital Marketing Strategy for Your Local Business

In uncertain economic times, businesses need to focus on lead generation and growth, a digital marketing is the most effective path to growth for businesses of any size. Customers are increasingly turning to their smartphones to find local businesses. Whether they’re searching for a nearby coffee shop, a plumber, an accountant or a boutique clothing…

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Copywriting Tools and Techniques to Help You Efficiently Create Killer Content

We’ve all heard the saying: “Content is King”, and this week we’re going to analyze that throne, looking at copywriting tools and techniques that’ll help you write efficiently and create some killer content. Let’s get one important thing out of the way: creating and writing good copy is hard. Anyone who has attempted this knows…

How Will the Apple iOS 14 Update Impact Digital Advertising?

In June 2020, Apple announced that their iOS 14 updates would include a massive new privacy update. Apple has been offering this type of privacy protection for years, but it’s been buried in their OS settings. With iOS 14 all that changes. This new update will require all applications to obtain direct approval from users…

How to Create Content that Generates Demand

This week we’re exploring lead magnets and how to create content that generates demand! We’ll be sharing some great tips and insights to help you craft that ever-elusive “compelling content” people are always talking about. Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the…

How to Create Effective Content Marketing Machines

This week we’re breaking down how to create effective content marketing machines and how to repurpose content! We’ll be dissecting a single piece of evergreen content and repurposing it in some fun and creative ways! Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on…

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Ecommerce Strategies for Success in 2021

This week we’re going to venture into eCommerce strategies to show you some great tactics you can start using today. We’re reaching a point where eCommerce is no longer a “nice to have” but a MUST. Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on…

Creative Ideas to Build Your Brand on Instagram and Tiktok

This week we’re looking at some creative ideas to build your brand and community on Instagram and TikTok. Instagram and TikTok have become marketing powerhouses, releasing new, interactive and fun features that keep audiences engaged. It’s getting to the point where the limitations are just your imagination. Check out the video or podcast above. 👆…

How to Use Social Listening and Customer Sentiment Analysis To Improve Your Content Strategy

This week we’re digging into how to optimize your content strategy using customer sentiment. Customer service and community management can be difficult tasks, but they can also be incredibly beneficial to your content creation strategies. Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on…

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How to Test and Optimize Facebook Campaigns for eLearning and eCommerce

This week we’re discussing the complex world of Facebook for Business, and how to test and optimize Facebook campaigns for eLearning and eCommerce. Check out the video or podcast above.  Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform. Keep up-to-date on news, trends,…

How to Create a Visual Content Marketing Strategy

This week, we explore the world of visual content marketing and discuss best practices, brand guidelines, KPIs, and more! Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform. Keep up-to-date on news, trends, and tips…

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