Michael Ippersiel – Inbound Marketing Specialist & Evil Twin


Who Are You?

Michael at Work
Inbound Marketing Specialist
Michael at Play
Father of Two. Experienced Writer. Closet Musician. Identical Twin. Wantrepreneur.

What Does a Day in the Life of Michael Ippersiel Look Like?

Michael Ippersiel Honeypot Marketing

What Attracted You to Your Career?

I like being able to solve business problems with digital marketing and automation. And there’s no time to get bored because there’s always so much going on and new things to learn.

Best Thing About Your Job?

I get a lot of satisfaction from making a positive impact on my client’s business. I like to think improving their bottom line has a trickle-down effect for all of their employees, and gives them the security of working for a thriving (instead of barely surviving) company.

Most Challenging Thing About Your Job?

Staying on top of the change, for sure. Also, finding and focusing on the 20% of actions that will yield 80% of the results.

Most Memorable Advice You’ve Been Given?

I’d like to share a quote from Theodore Roosevelt:
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

One Lesson You’ve Learned on the Job?

Never rush to get something out at the last minute, Murphy’s Law will get you… Every. Single. Time.

One Item You Can’t Live Without?

A laptop with a wireless internet connection.

What Tool Do You Find Most Useful at Work?

Lately, I’ve been using the Sublime Text Editor a lot – for everything from modifying html & css, to writing email copy, and even for jotting down meeting notes on the fly. It stripes annoying formatting and makes my life easier.

What’s One Thing from Your Bucket List That You Have Done, or Want to Do?

When I was a kid I dreamt of being a marine biologist, but I didn’t get around to scuba diving until I was 37. It was a great experience, but I had issues with equalizing the pressure in my ears – resulting in extreme pain. Things that often look fun when you’re a child may not end up being what you hoped, for any number of reasons.
That’s why I think it’s better to experience something sooner than later to silence the “what ifs” in your head. Another bucket list item of mine was to visit Australia. As it turns out, one of my business mentors is based in Sydney, so I may have the chance to live that dream yet.

Say hi to Michael when you see him on LinkedIn or Twitter!