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How to create a direct link review for Google My Business

Thanks Tips! Creating a direct link for Google My Business customer reviews

It’s no secret that Google My Business is an extremely powerful tool provided by our friends at Google for no cost. You heard me right. It costs exactly zip. Zero. Nada. Why is Google My Business so powerful? With 80% of local business searches happening on mobile devices, we have the ability to capture customers […]

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Facebook won't update my post thumbnail

Thanks Tips! The Facebook Thumbnail Fix.

My team and I run into roadblocks every day that, although seemingly minor and annoying, can, in reality, turn your day upside down for absolutely no reason. In this ongoing series, that we’re creatively calling: “Thanks Tips”, we’re going to share little gems, tricks and “hacks” we’ve come up with that may not save the day […]

Laptop being watched from upside-down.

What is a Webinar? The Missing Link Between Marketing and Sales

It’s a common fact of enterprise business: sales and marketing don’t always play nice. Sometimes the teams work in separate silos entirely, cutting off efficiency at the knees. What is a webinar good for here? It’s a key transition piece in that hand-off between the two departments (or people, if you’re working in a small […]

Complement content distribution services with tactics

7 Proven Tactics for Instant Web Traffic and Increasing Content Shares

“Build it and they will come” is a failing content marketing strategy—but there’s a better way to get instant web traffic than posting and praying. Don’t struggle alone to promote your message. Follow this playbook instead. You can implement these seven tactics to get the website traffic and social shares that you need to meet […]

How to set up a Facebook pixel id

Thanks Tips! How to Set Up a Facebook Pixel ID for Effective Retargeting

You already know that you want to track website visitors’ actions to serve them offers that actually interest them. Don’t shy away from this strategy even if setting up a Facebook pixel ID seems like a difficult roadblock. Follow this guide to start implementing effective Facebook marketing tactics without technical roadblocks. Facebook pixels are just small snippets […]

Lessons Learned from a Digital Marketing Internship: RM101: Week 16

After four months here at Honeypot Marketing, I’m pleased to say that I’ve learned a lot. Notably, I’ve learned more about digital marketing in these 16 weeks than in 2.5 years of my business degree, and I couldn’t be happier with my choice to work here at Honeypot. While I could review all of the […]

Hootsuite screen for social media analytics

Hootsuite: Use Social Media Analytics to Engineer Engagement

There’s a reason why nobody engages with your page even after you’ve posted about everything under the sun: you’re not digging into social media analytics that Hootsuite provides. It should go without saying that you need to understand what’s working and what’s flopping. We’re going to show you how to access Hootsuite’s analytics dashboard and […]

RM101: Week 14 – Social Issues in Advertising – The Good, Bad, & Ugly

This week, I’m going to call out brands for addressing social issues in advertising. More specifically, I’m going to talk about why brands need to be careful when trying to address sensitive topics, and we’re going to look at examples of failures of this. The Good Before we look at some major flops, let’s take […]

Material Design example with various shades of blue and streaks of orange layered into design.

Use Material Design to Improve Conversion Rates

What is Material Design? Material Design is a design language developed by Google in 2014, and has applied it to the majority of its software products, including Android OS, Chrome, WearOS, and more, all while encouraging developers of third-party apps to do the same. Google aimed to make elements look like physical tiles, blocks, and […]

AR relevancy concept through smartphone in landscape view on busy street.

RM101: Week 13 – Stay Relevant. Join the Conversation.

Your brand might have a social media presence, but are you really being social enough? Join the Conversation What do I mean by “Join the Conversation”? Essentially all I’m referring to is keeping up with current trends, holidays, and breaking news in order to contribute to the hashtag discussions on social media. If there are […]

Landing page template displayed across monitor, laptop, tablet, and phone, scaled for size.

How To Increase Your Landing Page Conversion Rate : RM101: Week 12

I recently spent time designing a landing page for an e-commerce client. When we reviewed it internally, it was redesigned by Dan, our Growth-Hacker-in-Chief and our Traffic Team. Although I thought it was visually appealing and informative, they pointed out the not-so-obvious improvements that could be made which contribute to a higher conversion rate. After […]

Facebook algorithm changes destroying business depicted by LEGO construction crew.

What to Do When the Facebook Algorithm Change Cuts 75% of Your Traffic, Part 1

About a year ago, I was on the phone with Joe Speiser, the CEO of Little Things—a Facebook page with 22,000,000 followers. We were exploring a partnership with a client of ours, and he was happy to share his insights. Now his company is gone. The Facebook algorithm change in February destroyed sources of cheap […]

GDPR Checklist and Map with Lock.

Use This GDPR Compliance Checklist to Safeguard Your Organization

What would happen if your organization was audited for data privacy compliance? Europe’s General Data Protection Regulation legislation is coming into effect very soon, and it’s going to have a big impact on your digital marketing operations. The flow of data doesn’t stop at municipal, provincial, or national borders, but Europe’s new legislation will force […]

RM101: Week 11 – Why You Should Crowd-Source Social Media Content

What Does Crowd-Sourcing Content Mean? Crowd-sourcing your social media content simply refers to using your customers’ photos of your product for your social media posts instead of producing posts in-house. Check out @DanielWellington or @DiscoverEarth to see fantastic examples of profiles made up of (mostly) their followers’ content. This strategy is very powerful, yet underused. […]