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Use This GDPR Compliance Checklist to Safeguard Your Organization

What would happen if your organization was audited for data privacy compliance? Europe’s General Data Protection Regulation legislation is coming into effect very soon, and it’s going to have a big impact on your digital marketing operations. The flow of data doesn’t stop at municipal, provincial, or national borders, but Europe’s new legislation will force […]

RM101: Week 11 – Why You Should Crowd-Source Social Media Content

What Does Crowd-Sourcing Content Mean? Crowd-sourcing your social media content simply refers to using your customers’ photos of your product for your social media posts instead of producing posts in-house. Check out @DanielWellington or @DiscoverEarth to see fantastic examples of profiles made up of (mostly) their followers’ content. This strategy is very powerful, yet underused. […]

Bootstrap Your Marketing : RM101 : Week 9

Before coming to Honeypot Marketing, I thought that the main function of a marketing agency was to run paid traffic for the client by using in-depth secrets on how to perfectly optimize Facebook and Google ads. Although there’s a lot of that going on around here, there’s also a lot more straightforward—yet effective—things that we […]

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Gain 10,000 Instagram Followers This Year : RM101 : Week 8

As someone who’s gained over 400,000 followers on Instagram (across three accounts), I’m going to explain how the pros scale their accounts. Instagram is a powerful marketing tool, and you’re missing out if you aren’t harnessing its power. Please note that this guide builds on top-notch content quality, which should be your first priority. I’ll […]

Seventy Unique Lead Magnet Ideas : RM101 : Week 7

Who wouldn’t spend a few hours developing an asset that could generate thousands of dollars in business? That’s the idea behind lead magnets. Regardless of your type of business, they represent a fantastic way to generate inexpensive leads and warm future customers. Lead magnets can be completely free to create, making them more than worth […]

Quick Canva review for social media graphic creation

Canva Templates Help Create High-Engagement Graphics in Under 10 Minutes

Newsflash: you don’t have to be a seasoned designer with 5+ years of Photoshop experience to create wicked graphics for social media. We encourage everyone to check out this Canva review before they start designing anything. Canva is a free, cloud-based service that can help get you well on your way to making branded social media […]

ToolKit Series_ 3 HootSuite Features

3 Hootsuite Features to Make Your Life Easier (Plus A Bonus Tool!)

Keeping up with social media can be daunting—even straight-up nerve-racking—if you aren’t used to it. In this article, I’m going to assume that you already know how to use the basic Hootsuite features, including scheduling and streams. As an FYI, the following features are only available via Hootsuite’s Enterprise accounts. 3 Hootsuite Features To Make […]

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The WordPress SEO Checklist

This week I spent a great deal of time looking through the best-performing Honeypot blogs and ensuring they were optimized for 2018. In addition to updating old links and processes (so that they all made sense), this also entailed optimizing the keywords for the post. Since I’ve been so focused on SEO lately, I decided […]

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Scaling Growth with this Influencer Marketing Strategy : RM 101: Week 4

Welcome to Week #4 of RM101! This week I’ll be sharing my thoughts on how to scale a business with an influencer marketing strategy. I’ve grown and sold multiple Instagram accounts, accumulating 400k+ followers (between three accounts) in the process. Today I’m going to explain what to look for (and avoid) in an influencer, as […]