Archive by Author

How To Increase Event RSVPs with Facebook Ads : RM101: Week 10

Having few attendees at your business’ event can make you feel like a child whose friends didn’t show up to their birthday party. It sucks.   You may have created a Facebook event and asked people to invite their friends, but frankly, that might not be enough. Depending on the nature of your business and […]

Bootstrap Your Marketing : RM101 : Week 9

Before coming to Honeypot Marketing, I thought that the main function of a marketing agency was to run paid traffic for the client by using in-depth secrets on how to perfectly optimize Facebook and Google ads. Although there’s a lot of that going on around here, there’s also a lot more straightforward—yet effective—things that we […]

Icons for likes and hearts exploding into abundance from using a Facebook custom audience.

Thanks Tips! How To Create An Engaging Facebook Custom Audience

Not sure why your social advertising budget isn’t working as well as you’d heard it would? You probably need to use a Facebook custom audience to target your prospects more accurately. We’ll show you exactly why you should build one and how to do it. What is a Facebook Custom Audience? A Facebook custom audience […]

Instargram followers building on a mobile phone with coffee

Gain 10,000 Instagram Followers This Year : RM101 : Week 8

As someone who’s gained over 400,000 followers on Instagram (across three accounts), I’m going to explain how the pros scale their accounts. Instagram is a powerful marketing tool, and you’re missing out if you aren’t harnessing its power. Please note that this guide builds on top-notch content quality, which should be your first priority. I’ll […]

Seventy Unique Lead Magnet Ideas : RM101 : Week 7

Who wouldn’t spend a few hours developing an asset that could generate thousands of dollars in business? That’s the idea behind lead magnets. Regardless of your type of business, they represent a fantastic way to generate inexpensive leads and warm future customers. Lead magnets can be completely free to create, making them more than worth […]

Underused Facebook Ads with mobile phone

Underused Facebook Ad Features : RM101 : Week 6

This week I spent a great deal of time learning about Facebook ads through Facebook’s Blueprint. I was surprised at the number of features that I hadn’t heard about before and thought I’d share what I think to be the most powerful ones. This post is mainly for those with beginner or intermediate knowledge of […]

Search bar and man with mobile phone looking for WordPress SEO Checklist

The WordPress SEO Checklist : RM 101: Week 5

This week I spent a great deal of time looking through the best-performing Honeypot blogs and ensuring they were optimized for 2018. In addition to updating old links and processes (so that they all made sense), this also entailed optimizing the keywords for the post. Since I’ve been so focused on SEO lately, I decided […]

influencer marketing strategy visualized with upward arrow of people

Scaling Growth with this Influencer Marketing Strategy : RM 101: Week 4

Welcome to Week #4 of RM101! This week I’ll be sharing my thoughts on how to scale a business with an influencer marketing strategy. I’ve grown and sold multiple Instagram accounts, accumulating 400k+ followers (between three accounts) in the process. Today I’m going to explain what to look for (and avoid) in an influencer, as […]

Which Social Media Platform is Best for Your Business? RM 101 : Week 3

Story Time This week at Honeypot we had an inquiry from a lady who wanted to boost her business with Instagram. She was 60 years old and had been spending the last few months tediously studying the platform. This was admirable! However, I don’t think it was the best use of her time. Instagram is […]

How To Write Compelling Copy : RM 101: Week 2

This week I spent a great deal of time reviewing roadmaps on Marketer Knows, led by the one and only Andrew Webb. For those of you who are unfamiliar with Marketer Knows, it’s essentially a content library (currently in beta) that provides marketers with step-by-step guides on how to do everything related to digital marketing. […]

Dylan's first week of internship at Honeypot Marketing.

Real Marketing Basics : RM 101: Week 1

Welcome to Real Marketing 101 This is a nontraditional class where I will be learning the basics of digital marketing by working for Honeypot Marketing as an intern. Rather than taking notes and writing exams, I will be recording what I’ve learned through this blog. Join this class by following along with my RM101 blog […]

How to Implement a YouTube Subscribe Link

Thanks Tips! How to Reduce YouTube Upload Time

So you’ve shot the perfect video and you’re ready to upload your masterpiece to YouTube. You get your video file uploaded and, once it’s done, you see the dreaded “Processing” progress bar. Gah! Admittedly it’s not the end of the world, but every minute counts in the world of digital marketing! Plus, we want to […]

Thanks Tips! How to Save a Photo from Instagram – Updated for 2018

Why it’s Important for Businesses Reposting customer’s photos on your social media is not only a great way to strengthen the connection you have with your customers, but it also helps validate your brand with social proof. One brand that does this extensively is MuscleTech. Since they repost the best of their fans content, their […]

What is a hashtag

The 5 Most Common Hashtag Mistakes and How To Avoid Them

Update: With the passing of Margaret Thatcher, one organization caused “#nowthatcherisdead” to trend on Twitter. The problem? The Twitterverse read it as “Now that Cher is dead” instead of  “Now Thatcher is dead”. Queue the “If only we could turn back time. I believe in love after love. RIP Cher #nowthatcherisdead” tweets. Read over your […]

Advrtising tips straight from facebook

Top 8 Advertising Tips Straight From Facebook

  Stop wasting your marketing dollars! Follow these advertising tips directly from Facebook to take your advertising game into the big leagues. Facebook works with more demographic data than you can shake a $300 billion-dollar stick at, so take these lessons to heart. 1. Separate Instagram and Facebook Campaigns You can run campaigns on both […]