Did you know that there’s a difference between graphic design and production design? The production design is when you develop an effective creative workflow that streamlines building and editing graphics and video for social media. Seem impossible? It’s easier than you may think! Marketers have long loved Canva because it is fast and easy! With Canva, agencies…
Did you know that 97% of people learn more about a local company online than anywhere else? The sweet, simple days of yellow pages and phonebooks are long behind us! For small businesses, it’s no longer a nice perk to have your business in an online directory; it’s a must-have! Unfortunately, many companies overlook one…
As a business owner, you probably know by now that video content and video marketing are compelling ways for your business to grow for free online. But what if video creation has never really been your jam? Well, you’re in luck because TikTok and Instagram are here. With 2021 expected to be the year of video marketing, they are…
Designing for your brand or business has evolved. Once upon a time the focus of design teams were on aesthetics, and now the world of design has turned into an iterative process focused on the customer journey. By understanding the path to purchase and various touchpoints throughout, we can design with the intention to make…
This week we’re talking sanity strategies for entrepreneurs this holiday season, and we have a special guest joining us, Frank Cianciulli, entrepreneur and founder of the Wish Group of companies. Also, check out our other companion blogs for more holidays tips and strategies: Preparing Your Business Today For a Unique Holiday Season 4 Campaign Roadmaps…
Chatbots and real-time messaging have really blown up recently. Statistics show that 1.4 billion people are using chatbots on a regular basis. This is just one of many reasons why real-time messaging & chatbots are the key to unlocking customer engagement. Who hasn’t grown up with dreams of wanting a cool robot friend to talk…
This week I have the tall order of writing about great writing – writing copy that captivates and converts. No pressure. Easy, right? Did I say writing enough times? You’ve heard this endlessly, I’m sure. The same old advice. “Hey, you want good results? Create amazing content!” Oh ok. No problem. So, I just need…
Remember when cartoons were weird, wonderful, and insanely creative? We do, too, but that’s not really what we’re talking about this week. No, we’re diving into yet another hot topic in the marketing industry right now. Can you guess what it is? Hint? It has something to do with the paid side of the sandwich….
Hey everyone! We’re taking a trip to the land of dinosaurs this week, and you’re invited! No, wait, that’s not right. It’s more like back to the future, maybe. No, that’s definitely not right. Whatever. What is beyond the welcome email? That is the question. Let’s just get to the point. Email marketing is NOT…
Welcome to our How to Optimize Your Google My Business guide. If you need a refresher on How to Get Verified on Google My Business, you can find it here, or How to Set Up Google My Business, you can find it here. *** Update *** Google My Business now allows you to tell customers…
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Honeypot Marketing is a Digital Marketing Agency located in Waterloo and Toronto, Canada with team members around the world. Founded in 2001, Honeypot Marketing is your source for Business-to-Business and Account Based Marketing strategies, tactics and tips.
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