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RM101: Week 14 – Social Issues in Advertising – The Good, Bad, & Ugly

This week, I’m going to call out brands for addressing social issues in advertising. More specifically, I’m going to talk about why brands need to be careful when trying to address sensitive topics, and we’re going to look at examples of failures of this. The Good Before we look at some major flops, let’s take […]

5 Press Release Tactics on Computer Screen.

5 Press Release Tactics for Gaining High-Value Backlinks You Can Use Today

Are you in the news, or are you the news? Creative and agile campaigns and public relations strategies are a tried and true method of launching your client into the spotlight. For decades, press releases have been used to gain the attention of local media and journalists, being the primary tool for launching campaigns. However, today’s technology […]

Press Release Optimization Strategy

Press Releases are an excellent way to increase your brand awareness in mainstream media, build links through optimizing your distribution and also to get yourself listed in News Services such as Google News. Generally what we see is a lack of strategy around integrating small business Press Releases and Optimization of the Public Relations and […]