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Imagine you’re cleaning out your home, refreshing the space for spring, only to find some old clothing or piece of tech that hasn’t been touched in an eternity. Now that they’ve outlived their usage, do you throw these items away or find a creative new use for them?
If you’re prudent, it’s the latter. Ditto for marketing.
Today, marketing requires fresh content to be created on a regular publishing cycle. For many marketing departments, this can tax resources to the breaking point.
Repurposing, however, saves you a considerable amount of resource allocation, allowing you to reiterate your message in new and creative ways – plus it safeguards your team’s sanity. But how exactly do you do that?
Let’s dive in!
What’s working?
Create Your Long-Form Content
First things first, select the format for your long-form content that would have the highest impact on your audience.
You can create:
- Livestream
- Webinar
- Long-Form Video
- Screencast Tutorials
- Audio Podcast
- Influencer Interviews
Repurpose Your Long-Form Video Into an Audio Podcast
This is a great way for people to consume your material while on the go. This opens a door to new audiences!
Start by:
- Export your audio.
- Uploading to podcast platforms like Blubrry.
- Adding descriptions, titles, etc.
- Distribute your content!
Repurpose Your Long Form Video or Audio Into a Blog Post
Turn your video and audio formats into blog posts to drive traffic to your site:
- Upload your video or audio to programs like Otter.ai
- Edit the transcription for any typos.
- Upload the copy and embed your video and/or podcast into your blog post
- Use video thumbnails for custom blog post graphics
Repurpose Video Into “Snackable” Social Media Videos
Video content is the fuel behind your social media channels.
Use a video editor to export 15 second, 30 second, and 1 minute clips to post on social media. Look for:
- Useful Tips and Tricks
- Important Stats
- Memorable Quotes
Don’t forget to add captions! You can use a tool like wavve.io, wave. video or the native platform itself (i.e. Instagram Reels.)
Repurpose Video Into a Social Media Series
Group together short clips from your video that covers the same topic to create a series.
These can be distributed on:
- TikTok
- Instagram Reels and Stories
- YouTube Shorts
- Your Website (listicles)
Once posted, group them together using features like Playlists, Instagram Guides, Highlights, and others.
Repurpose Video Into YouTube Shorts
Take your full-length video and create snippets. Add them to your YouTube channel as Shorts for snackable content!
They’ll get more reach and views, are easy to digest, and you can link back to the full blog post on your website.
Repurpose Transcription Into Unique Graphics
Create content that incorporates:
- Direct Quotes
- FAQ Carousel Posts
- Video Tip Carousel Posts
- Educational Infographics
- Thought-Leadership Posts (unpopular opinions, hot takes, trending issues.)
Repurpose Transcription and Graphics Into a LinkedIn Article
You have the copy.
You have the graphics.
Now put them together on LinkedIn Articles and post directly to the channel.
LinkedIn favours content posted in its own formats instead of linking to a blog post-off-site.
You’ll drive more followers and engagement this way.
Repurpose Video Into a Lead Magnet
Would your video make an excellent onboarding guide for your new customers?
Does it answer the most commonly asked questions about your services?
Does it give step-by-step instructions on how to achieve a specific goal?
Create a free downloadable PDF and offer it to your customers!
Repurpose Video Into an Email Automation Series (Bootcamp)
Embed your video clips in an email automation series that links back to the full-length blog post.
Use this to onboard your new customers/clients: answer their questions, teach them how to use your product, and collect feedback.
Repurpose Video Into an FAQ Page
FAQs are very useful content for your users and SEO.
Use the video clips and transcriptions to create (or update) an FAQ page on your website.
Add links from the FAQ page to the long-form blog posts, and vice-versa.
Use structured data to bring your questions to the forefront.
That’s a Wrap
Repurposing your content ensures that you get the most mileage out of your work!
Most importantly, it enables you to reach new audiences and improve your overall engagement.
How exciting is that?!
We hope you enjoyed learning about Drive Growth Like a BOSS by Repurposing Content. If you’re looking for more great content, check out some of our other reads below:
5 Steps to Creating an Omnichannel Strategy for your E-commerce Store
The 5 Dos and 5 Don’ts Of Social Media For Small Businesses
The Future of Digital Advertising – What You Need To Know
