Digital Marketing Strategy

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Turning Zero Click Google Searches Into Opportunities For Your Business

A Zero-Click search is a Google Search result that uses rich results to display information from your website, but shows enough information that a user will not need to click through to get that information. Even though you rank first and get a ton of impressions, it’s quite possible you will get zero clicks. Google…

Creative Digital Marketing Campaigns To Inspire Your Next Campaign

Hi everyone, we’ve got a fun topic for you this week! The bees have found 5 creative marketing campaigns from local businesses in Waterloo Region that are killing it, and we’re here to share them with you. I know, crazy, right? Top 5 lists! Woot. Ahem. Ok, so maybe I love lists. Don’t judge me….

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Foundations of a Successful Digital Marketing Plan for Local Business

This week we’ll be looking at the foundations of a successful digital marketing plan, and five fundamental Digital Marketing programs you need to be successful and grow your business online: Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your choice of platforms. Keep up-to-date on news,…

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How to Build a B2B Customer Journey

Let’s take a look at how to build a B2B customer journey from awareness to purchase. Understanding this process is the key to building successful relationships. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your choice of platforms. Keep up-to-date on news, trends, and tips in…

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Social Media Storytelling and Cutting Through the Noise

With stage one of re-opening officially underway here in Ontario, many businesses are scrambling to get their doors open and to reach out to their audience to let them know. This week we’re taking a look at some strategies for social storytelling and tactics for how to break through the noise on social media, as…

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