Google

To Bing or Not To Bing?

Sometime next year, Microsoft will fulfill a planned integration to power Yahoo‘s search results with Microsoft’s Bing Engine. The move will effectively consolidate 28% of the US search market, giving both companies a platform upon which to seriously battle Google. As we get closer to this integration we’re all faced with a new challenge: How…

Conversion Optimization – Why Bother?

“Hal Varian [Google‘s Chief Economist] believes that a new era is dawning for what you might call the datarati—and it’s all about harnessing supply and demand. “What’s ubiquitous and cheap?” Varian asks. “Data.” And what is scarce? The analytic ability to utilize that data. As a result, he believes that the kind of technical person…

Link Building Strategies

Link Building is a broad subject and there are literally hundreds of ways to build authoritative links. We’ve compiled a list of some of the most useful tactics and strategies which you can integrate into your link building strategy and into your day to day routine. What are the Link Properties We Want? Now onto…

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