Local marketing strategies have never been more important, so we’ve decided to build on last week’s topic and dig into more strategies and tools you can use! Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform. […]
In June 2020, Apple announced that their iOS 14 updates would include a massive new privacy update. Apple has been offering this type of privacy protection for years, but it’s been buried in their OS settings. With iOS 14 all that changes. This new update will require all applications to obtain direct approval from users […]
This week we’re going to venture into eCommerce strategies to show you some great tactics you can start using today. We’re reaching a point where eCommerce is no longer a “nice to have” but a MUST. Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on […]
In-person meetings are not coming back any time soon. Webinars are an excellent alternative, and a great way to build up a lead generation program and boost sales. To help, we will be discussing 5 lead generation tactics you can start using today for your next webinar. Check out the video or podcast above. Subscribe […]
Hey everyone! This week we’re digging into the hot topic of Zero Click Google Searches. Google owns not only the largest search engine, but also the second-largest search engine (YouTube), the most-used operating system (Android) and the most-used browser (Chrome). So, how do you compete against a company that basically owns the internet? Check out the video or podcast above […]
What is Material Design? Material Design is a design language developed by Google in 2014, and has applied it to the majority of its software products, including Android OS, Chrome, WearOS, and more, all while encouraging developers of third-party apps to do the same. Google aimed to make elements look like physical tiles, blocks, and […]
Back in November Google announced it was going to roll out a new index and a new “way of working”. It’s now live across the entire Google Network and it’s called the Google “Mobile First Index”. One common question or comment I’ve heard is: Why? Why Google WHYYYYYYY? Businesses & Marketers often get frantic and panic when […]
For the past couple of years, Google has increasingly become a personalized experience. It started back when Universal Search was first released and has continued down a much longer and more in-depth path. We often hear people say: “I logged out of Google and found my website ranking #3 for [Insert some search term]! I rock!” […]
Well now that Yahoo and Adcenter are joining up, a new battle for the PPC budget might be on the way. Companies want to get the best for their money, of course, but sometimes cutting edges will backfire on the whole strategy behind PPC (Pay Per Click). We had a client telling us once that […]
It’s not often we plug search traffic increases but every so often when we see resounding results we like to toot our own horns a bit. In particular when the search results are highly converting and giving our client fantastic returns. This is one of those cases. We’ve been working on the technical SEO for […]
Over the past couple of days there has been alot of chatter about the changes to the Google Home Page. These include: Enlarged Font in the search box. CSS Search Buttons (fancy). An enlarged text field for searching. Now those are nice enough updates – I wouldn’t call them earth shattering as they are not […]
Sometime next year, Microsoft will fulfill a planned integration to power Yahoo’s search results with Microsoft’s Bing Engine. The move will effectively consolidate 28% of the US search market, giving both companies a platform upon which to seriously battle Google. As we get closer to this integration we’re all faced with a new challenge: How […]
Conversion Optimization Reigns Supreme “Hal Varian [Google’s Chief Economist] believes that a new era is dawning for what you might call the datarati—and it’s all about harnessing supply and demand. “What’s ubiquitous and cheap?” Varian asks. “Data.” And what is scarce? The analytic ability to utilize that data. As a result, he believes that the […]
Link Building is a broad subject and there are literally hundreds of ways to build authoritative links. We’ve compiled a list of some of the most useful tactics and strategies which you can integrate into your link building strategy and into your day to day routine. What are the Link Properties We Want? Vary the […]
Image via CrunchBase Well interesting story that 🙂 We recently moved our entire site over to a new CMS, moved IP addresses and update quite a bit of the site content. Our toolbar PR has slipped off but we fully expect it to rebound fairly quickly as we are adding the following: New Site Services […]
