Tag Archives: Google

Material Design example with various shades of blue and streaks of orange layered into design.

Use Material Design to Improve Conversion Rates

What is Material Design? Material Design is a design language developed by Google in 2014, and has applied it to the majority of its software products, including Android OS, Chrome, WearOS, and more, all while encouraging developers of third-party apps to do the same. Google aimed to make elements look like physical tiles, blocks, and […]

How to turn of personalized Google Results

Thanks Tips! Unbiased Google Search Results

For the past couple of years, Google has increasingly become a personalized experience. It started back when Universal Search was first released and has continued down a much longer and more in-depth path. We often hear people say: “I logged out of Google and found my website ranking #3 for [Insert some search term]! I rock!” […]

Google SEO and tactics news

Google Suggest Direct Links

Over the past couple of days there has been alot of chatter about the changes to the Google Home Page. These include: Enlarged Font in the search box. CSS Search Buttons (fancy). An enlarged text field for searching. Now those are nice enough updates –  I wouldn’t call them earth shattering as they are not […]

To bing or not to bing

To Bing or Not To Bing?

Sometime next year, Microsoft will fulfill a planned integration to power Yahoo‘s search results with Microsoft’s Bing Engine. The move will effectively consolidate 28% of the US search market, giving both companies a platform upon which to seriously battle Google. As we get closer to this integration we’re all faced with a new challenge: How […]

Image representing Google as depicted in Crunc...

Conversion Optimization – Why Bother?

Conversion Optimization Reigns Supreme “Hal Varian [Google‘s Chief Economist] believes that a new era is dawning for what you might call the datarati—and it’s all about harnessing supply and demand. “What’s ubiquitous and cheap?” Varian asks. “Data.” And what is scarce? The analytic ability to utilize that data. As a result, he believes that the […]

Technical SEO

Link Building Strategies

Link Building is a broad subject and there are literally hundreds of ways to build authoritative links. We’ve compiled a list of some of the most useful tactics and strategies which you can integrate into your link building strategy and into your day to day routine. What are the Link Properties We Want? Vary the […]

Image representing Google as depicted in Crunc...

What About PageRank?

Image via CrunchBase Well interesting story that 🙂 We recently moved our entire site over to a new CMS, moved IP addresses and update quite a bit of the site content. Our toolbar PR has slipped off but we fully expect it to rebound fairly quickly as we are adding the following: New Site Services […]