What Does Crowd-Sourcing Content Mean? Crowd-sourcing your social media content simply refers to using your customers’ photos of your product for your social media posts instead of producing posts in-house. Check out @DanielWellington or @DiscoverEarth to see fantastic examples of profiles made up of (mostly) their followers’ content. This strategy is very powerful, yet underused….
*** Updated 2020 *** As someone who’s gained over 400,000 followers on Instagram (across three accounts), I’m going to explain how the pros scale their accounts. Instagram is a powerful marketing tool, and you’re missing out if you aren’t harnessing its power. Please note that this guide builds on top-notch content quality, which should be…
Keeping up with social media can be daunting—even straight-up nerve-racking—if you aren’t used to it. In this article, I’m going to assume that you already know how to use the basic Hootsuite features, including scheduling and streams. As an FYI, the following features are only available via Hootsuite’s Enterprise accounts. 3 Hootsuite Features To Make…
Welcome to Week #4 of RM101! This week I’ll be sharing my thoughts on how to scale a business with an influencer marketing strategy. I’ve grown and sold multiple Instagram accounts, accumulating 400k+ followers (between three accounts) in the process. Today I’m going to explain what to look for (and avoid) in an influencer, as…
Why it’s Important for Businesses Reposting customer’s photos on your social media is not only a great way to strengthen the connection you have with your customers, but it also helps validate your brand with social proof. One brand that does this extensively is MuscleTech. Since they repost the best of their fans content, their…
*Updated January 2021 Last week couldn’t have brought better news for community managers everywhere. In case you haven’t heard, Hootsuite has introduced its new integration with Instagram! (Pause for applause.) As a community manager in the ever-changing social scene, there was always one thing I hoped for as I sat with phone in hand, waiting…
Like most social media, community and inbound marketing teams, we’re constantly on the move. This means it’s important for us to have mobile access to all of our most important tools. The list of social applications for the modern marketer is nearly endless. We decided to highlight our 10 most used applications, in no particular order,…
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