Chatbots and real-time messaging have really blown up recently. Statistics show that 1.4 billion people are using chatbots on a regular basis. This is just one of many reasons why real-time messaging & chatbots are the key to unlocking customer engagement. Who hasn’t grown up with dreams of wanting a cool robot friend to talk […]
Tag Archives: Marketing
RM101: Week 14 – Social Issues in Advertising – The Good, Bad, & Ugly
This week, I’m going to call out brands for addressing social issues in advertising. More specifically, I’m going to talk about why brands need to be careful when trying to address sensitive topics, and we’re going to look at examples of failures of this. The Good Before we look at some major flops, let’s take […]
Thanks Tips! How to Save a Photo from Instagram – Updated for 2018
Why it’s Important for Businesses Reposting customer’s photos on your social media is not only a great way to strengthen the connection you have with your customers, but it also helps validate your brand with social proof. One brand that does this extensively is MuscleTech. Since they repost the best of their fans content, their […]
The Google Mobile First Index – What You Need To Know
Back in November Google announced it was going to roll out a new index and a new “way of working”. It’s now live across the entire Google Network and it’s called the Google “Mobile First Index”. One common question or comment I’ve heard is: Why? Why Google WHYYYYYYY? Businesses & Marketers often get frantic and panic when […]
Thanks Tips! Unbiased Google Search Results
For the past couple of years, Google has increasingly become a personalized experience. It started back when Universal Search was first released and has continued down a much longer and more in-depth path. We often hear people say: “I logged out of Google and found my website ranking #3 for [Insert some search term]! I rock!” […]
Social Media ROI is difficult to measure, so get IRATE about it!
Many marketers and businesses approach social media marketing with a skewed perspective and notions, mainly the “Go Viral or Go Home!” attitude. This often leads to a rapid burn out your efforts may not see the immediate response anticipated or hoped for going into a program. However, if you don’t go viral, how can you […]
Optimizing Social Media Campaign Performance [Case Study]
Last week we wrote about examples of successful social media campaigns. Social and integrated campaigns are a big part of life at Honeypot Marketing. This case study will walk you through a Facebook campaign which leveraged co-branding, meshed the promotion into physical locations and circled it all back to engaging real customers on a local level. […]
10 mobile apps for the modern marketer
Like most social media, community and inbound marketing teams, we’re constantly on the move. This means it’s important for us to have mobile access to all of our most important tools. The list of social applications for the modern marketer is nearly endless. We decided to highlight our 10 most used applications, in no particular order, […]
The rise of the consumer and two-way marketing
Are you talking to your customers, or are you talking at them? It wasn’t that long ago that consumers (that’s you and I!) actually appeared to be entertained by the idea of marketing, whether or not we even realized it was happening. The days of obnoxious commercials and collages of print ads seem to be […]
Facebook Contest Policy Updates
On May 11, Facebook revised its promotions policy. This evolving set of legal guidelines govern all promotions run on Facebook, and outline what Page owners can and can not do when running promotions on Facebook to remain compliant with Facebook policy. The primary change to the Facebook promotions policy is the removal of some specific […]
The SEO Magic Formula
We actually ran into this snippet from our friends over at SERoundTable and we agree so strongly with it that we want to republish it here for you: A WebmasterWorld thread member, wheel, was very smart about his post. He initially posted a teaser saying, I built a site five years ago, did SEO for […]