Just like you can’t build a house on a leaky foundation, you shouldn’t open a social media account for your business without having a strategy in place. All businesses, big or small, need to understand what makes them stand out, why they are different, who they are targeting, and what they are measuring success against….
With stage one of re-opening officially underway here in Ontario, many businesses are scrambling to get their doors open and to reach out to their audience to let them know. This week we’re taking a look at some strategies for social storytelling and tactics for how to break through the noise on social media, as…
What Does Crowd-Sourcing Content Mean? Crowd-sourcing your social media content simply refers to using your customers’ photos of your product for your social media posts instead of producing posts in-house. Check out @DanielWellington or @DiscoverEarth to see fantastic examples of profiles made up of (mostly) their followers’ content. This strategy is very powerful, yet underused….
Keeping up with social media can be daunting—even straight-up nerve-racking—if you aren’t used to it. In this article, I’m going to assume that you already know how to use the basic Hootsuite features, including scheduling and streams. As an FYI, the following features are only available via Hootsuite’s Enterprise accounts. 3 Hootsuite Features To Make…
Story Time This week at Honeypot we had an inquiry from a lady who wanted to boost her business with Instagram. She was 60 years old and had been spending the last few months tediously studying the platform. This was admirable! However, I don’t think it was the best use of her time. Instagram is…
Why it’s Important for Businesses Reposting customer’s photos on your social media is not only a great way to strengthen the connection you have with your customers, but it also helps validate your brand with social proof. One brand that does this extensively is MuscleTech. Since they repost the best of their fans content, their…
*Updated January 2021 Last week couldn’t have brought better news for community managers everywhere. In case you haven’t heard, Hootsuite has introduced its new integration with Instagram! (Pause for applause.) As a community manager in the ever-changing social scene, there was always one thing I hoped for as I sat with phone in hand, waiting…
If you believe you don’t need to pay attention to CASL because you don’t utilize email marketing in your business strategy, you might want to think again. The Canadian Anti-Spam Legislation was made to protect against any violation involving telecommunications including text messaging, distributing applications, and yes even social media. This is the Canadian government’s attempt to weed out spam,…
While Instagram has captured the social hearts of millions of mobile users around the world, many are quickly realizing that this application holds a great amount of opportunity for brands. It’s due to this potential that companies have begun using Instagram for promotional purposes, allowing them to gauge the success or failure of their Insta-content. Integrating Instagram…
Quite often we’ll run into businesses who have a slew of Facebook business pages that have come and gone over the years. Here are a few reasons this may have happened: The social strategy was not well thought out and the individual managing the page has let it go stale. The page administrator is no…
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Honeypot Marketing is a Digital Marketing Agency located in Waterloo and Toronto, Canada with team members around the world. Founded in 2001, Honeypot Marketing is your source for Business-to-Business and Account Based Marketing strategies, tactics and tips.
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