Is there anything worse than dry, boring, or stale content being pushed out to social media channels?Well…yeah of course there is, but it’s still cringy. The key is: to blend video content and humour to spark engagement with your audience.And no.You don’t have to be a comedian to use humour. What’s on Tap? We’ll look at…
You’ve built your online store, made sure that your mobile experience is strong, and developed a social media presence; by all accounts, you are doing everything right, so why are your customers not converting? One of the number one reasons is a lack of consistency across all your channels. With an omnichannel approach, you can…
While there’s no wrong way to eat a Reese’s, there are some things you shouldn’t do on social media. So if you are a Social Media Manager or running your small business account, how do you ensure that you provide an enjoyable and informative experience for your audience? You follow our list of the 5 Dos…
We are in the middle of a significant evolutionary jump in the world of Digital Advertising. There has already been a battle with Ad Blockers, Apple’s Intelligent Tracking Prevention, App Tracking Transparency, and changing regulations regarding data privacy. With Google’s announcement that it would phase out third-party cookies in Chrome within two years, Advertisers took…
🎵 I see it 🎵 I like it 🎵 I want it  🎵 I got it 🎵 Well, Ariana must have known the future of eCommerce all along!As brands large and small look for new and engaging ways to connect with their audience, Livestream shopping is shaping up to be the next massive trend in e-commerce.We now have new ways to reach and…
Creating content is great, but it needs to have a purpose for your audience. Is it going to provide them with something useful? If you want conversion and leads, the content has to be right. Want to know how to make content that drives conversions and leads? Let’s dive in! What’s working? Understanding the Persona…
Is it just us, or did 2021 go by really fast? We are excited to share new digital trends that alter how we market our products and services each year. That excitement didn’t stop because 2021 was no exception to just how quickly the industry could evolve. With 2022 right around the corner, we will…
Did you know that there’s a difference between graphic design and production design? The production design is when you develop an effective creative workflow that streamlines building and editing graphics and video for social media. Seem impossible? It’s easier than you may think! Marketers have long loved Canva because it is fast and easy! With Canva, agencies…
As a business owner, you probably know by now that video content and video marketing are compelling ways for your business to grow for free online. But what if video creation has never really been your jam? Well, you’re in luck because TikTok and Instagram are here. With 2021 expected to be the year of video marketing, they are…
The 2021 Holiday Season is ramping up, with Black Friday just a few short weeks away. Now is the time to start putting your holiday strategies into action. Starting with building an engaged community. Platforms like TikTok and Instagram are two powerful social media channels to consider. Between TikTok’s brand discovery engine and new Instagram…
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Honeypot Marketing is a Digital Marketing Agency located in Waterloo and Toronto, Canada with team members around the world. Founded in 2001, Honeypot Marketing is your source for Business-to-Business and Account Based Marketing strategies, tactics and tips.
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