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Welcome back to Digital Marketing from the Trenches – Live at the Hive!

Dan Nedelko and Joseph DellaVecchia discuss the importance of Google Business Profiles for local businesses. Did you know that 96% of consumers have conducted a local search in the last 30 days?

Google Business Profiles offer features like reviews, direct calls, and content posting features, making it easier for consumers to find and engage with businesses.

We also discuss the benefits of NFC tags for gathering reviews and the significance of consistent updates.

In this podcast, we’re discussing the role Google Business Profile plays in lead generation and the importance of integrating local lead generation, SEO and reviews with your marketing strategies.

The TLDR (Too Long Didn’t Read) Version

Live at the Hive – Google Business Profiles and Lead Generation

  • Dan Nedelko introduces the podcast “Live at the Hive” and mentions the previous podcast that ran for four years.
  • Dan welcomes Joseph DellaVecchia, who is a long-time listener and first-time guest co-host.
  • Joseph DellaVecchia shares his background and mentions his involvement in various social media platforms.
  • Dan and Joseph discuss the importance of refreshing content to avoid feeling stale and the constant changes in marketing trends.

Discussion on Social Media Platforms and Algorithms

  • Dan and Joseph talk about the evolution of social media platforms like TikTok, YouTube Shorts, and Instagram Reels.
  • Joseph shares his observations on the differences in engagement and content performance across different platforms.
  • They discuss the challenges of understanding and adapting to ever-changing algorithms, especially on TikTok.
  • Dan emphasizes the importance of staying updated with platform changes to maintain relevance and engagement.

Introduction to Google Business Profiles

  • Dan introduces the main topic of the podcast: Google Business Profiles and their importance for local businesses.
  • They highlight the significant number of local searches conducted by consumers in the last 30 days.
  • Dan explains the broader context of digital marketing and its impact on businesses and consumers.
  • Joseph and Dan discuss the evolution of business directories from traditional Yellow Pages to modern Google Business Profiles.

Benefits and Features of Google Business Profiles

  • Dan explains the ease of setting up a Google Business Profile and its benefits for businesses.
  • They discuss the various features available, such as phone calls, directions, website links, and reviews.
  • Joseph shares his experience with different platforms and the varying engagement metrics observed.
  • Dan emphasizes the importance of businesses verifying their profiles and keeping them updated.

Importance of Reviews and Consumer Behavior

  • Dan and Joseph discuss the significance of reviews in influencing consumer decisions.
  • They highlight the rise of review-based platforms like Amazon and how it has shaped consumer behavior.
  • Joseph explains the role of Google Business Profiles in allowing businesses to interact with reviews and maintain a positive online presence.
  • They discuss the importance of genuine, organic reviews and the impact of negative reviews on business reputation.

Strategies for Obtaining Reviews

  • Joseph suggests various strategies for businesses to obtain reviews, such as outreach campaigns and NFC tags.
  • They discuss the benefits of NFC tags for making it easy for customers to leave reviews.
  • Dan shares his experience with using NFC tags and their effectiveness in gathering reviews.
  • They emphasize the importance of consistent updates and engagement with the Google Business Profile to maintain a strong online presence.

Introduction to Win Local Program

  • Dan introduces the Win Local program, which offers a setup checklist, Google Business Profile setup service, and a subscription program.
  • He explains the benefits of the program for businesses, including ongoing support and content creation.
  • Joseph highlights the importance of having a consistent audience and the role of Google Business Profiles in attracting new customers.
  • They discuss the different tiers of the subscription program and how they cater to businesses of various sizes and needs.

Integration with Other Marketing Channels

  • Dan and Joseph discuss the integration of Google Business Profiles with other marketing channels like social media and traditional advertising.
  • They emphasize the importance of a holistic marketing approach that includes both organic and paid strategies.
  • Joseph explains how Google Business Profiles complement other marketing efforts by providing a direct path to qualified leads.
  • They highlight the role of Google Business Profiles in capturing consumers in a state of need and converting them into customers.

Conclusion and Call to Action

  • Dan and Joseph wrap up the discussion by emphasizing the importance of Google Business Profiles for local businesses.
  • They encourage businesses to take advantage of the platform and maintain an updated profile.
  • Dan provides contact information for listeners to reach out with questions or inquiries about Google Business Profiles and lead generation.
  • They conclude by reiterating the benefits of a well-executed Google Business Profile strategy for business growth.