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Recent Articles about Reputation Management

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How to Sell Complex B2B Solutions and Foster Relationships

Have you ever wondered what goes into the engagement process of the B2B space?The world of B-2-B solutions can be very intricate.Selling in the B2B space is very different than B2C or product-driven spaces. Relationships are complex, every engagement is unique and requires a more complex team of stakeholders. Joining us on this week’s Live […]

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Social Media Ideas to Spark Engagement in 2020

As we draw closer to the final months of one of the weirdest years in history, it’s time to think about the best strategies for ending the year strong with great social media ideas. So much has changed in 2020. It feels like everything has changed. The way we socialize and communicate has transformed more […]

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How to Develop a Unique Brand Identity in the New Normal of 2020

With the dominance of social media as communication tools during the pandemic, brand identity now goes much deeper than a look and a feel. This week Dan and the bees discuss what it takes to build a unique brand identity in 2020. Be sure to ask the Bees any questions you might have about what […]

RM101: Week 14 – Social Issues in Advertising – The Good, Bad, & Ugly

This week, I’m going to call out brands for addressing social issues in advertising. More specifically, I’m going to talk about why brands need to be careful when trying to address sensitive topics, and we’re going to look at examples of failures of this. The Good Before we look at some major flops, let’s take […]

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RM101: Week 13 – Stay Relevant. Join the Conversation.

Your brand might have a social media presence, but are you really being social enough? Join the Conversation What do I mean by “Join the Conversation”? Essentially all I’m referring to is keeping up with current trends, holidays, and breaking news in order to contribute to the hashtag discussions on social media. If there are […]

10 Simple Tricks to Increase Facebook Brand Page Engagement

  So, you’ve created your Facebook Brand Page. Now what? Has it been a week and you’re not seeing much engagement? Don’t get too frustrated, this stuff takes time. However, there are many things you can do to better your brand page and receive follower engagement. Post Succinct Content Posts between 100 and 200 characters […]

user generated content case study

Simple Contests To Engage Your Customer – A UGC Case Study

Content plays an essential role in driving engagement through social networks as a marketing and communications channel. For most, outsourcing content can be a tedious and time-consuming task – this is where user generated content becomes critical. Developing a simple and engaging program that relies on user-generated content can provide rapidly-generated, original and relevant content, […]