Reputation Management

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How to Develop a Unique Brand Identity in the New Normal of 2020

With the dominance of social media as communication tools during the pandemic, brand identity now goes much deeper than a look and a feel. This week Dan and the bees discuss what it takes to build a unique brand identity in 2020. Be sure to ask the Bees any questions you might have about what…

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RM101: Week 14 – Social Issues in Advertising – The Good, Bad, & Ugly

This week, Iโ€™m going to call out brands for addressing social issues in advertising. More specifically, Iโ€™m going to talk about why brands need to be careful when trying to address sensitive topics, and weโ€™re going to look at examples of failures of this. The Good Before we look at some major flops, letโ€™s take…

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RM101: Week 13 – Stay Relevant. Join the Conversation.

Your brand might have a social media presence, but are you really being social enough? Join the Conversation What do I mean by โ€œJoin the Conversationโ€? Essentially all Iโ€™m referring to is keeping up with current trends, holidays, and breaking news in order to contribute to the hashtag discussions on social media. If there are…

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10 Simple Tricks to Increase Facebook Brand Page Engagement

  So, you’ve created your Facebook Brand Page. Now what? Has it been a week and you’re not seeing much engagement? Don’t get too frustrated, this stuff takes time. However, there are many things you can do to better your brand page and receive follower engagement. Post Succinct Content Posts between 100 and 200 characters…

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Simple Contests To Engage Your Customer – A UGC Case Study

Content plays an essential role in driving engagement through social networks as a marketing and communications channel. For most, outsourcing content can be a tedious and time-consuming task – this is where user generated content becomes critical. Developing a simple and engaging program that relies on user-generated content can provide rapidly-generated, original and relevant content,…

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