Let’s take a look at how to build a B2B customer journey from awareness to purchase. Understanding this process is the key to building successful relationships. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your choice of platforms. Keep up-to-date on news, trends, and tips in […]
The Beginning It’s been a whirlwind. That’s the best way to describe my first month of agency life at the Hive. Well, technically, it’s almost like my second month since I was doing my Conestoga College co-op placement here when COVID-19 hit. Then suddenly, BAM! ✔ Co-op cancelled halfway through ✔Graduation cancelled ✔Awards cancelled Welcome […]
June is here at last, and the first week just flew by in a heatwave. Stay hydrated, friends. This week we’re taking a deep dive into a topic that many businesses struggle with – how to promote a Webinar and execute successfully to increase conversion rates. New technologies can be difficult to adapt to, and […]
With stage one of re-opening officially underway here in Ontario, many businesses are scrambling to get their doors open and to reach out to their audience to let them know. This week we’re taking a look at some strategies for social storytelling and tactics for how to break through the noise on social media, as […]
We’re back with the highlights and changes happening this week in digital marketing! Did you notice a drop in your Facebook conversions? No, it’s not you, it’s Facebook. We’ll get you up to speed and introduce you to a few exciting updates from the world of social media marketing. Facebook Pixel Outage Video Polls and […]
Staying up-to-date in the world of digital marketing is daunting, especially if you’re a one-marketer team with your hands full of deliverables. That’s why This Week in Digital is a great time-saver. We sift through countless email updates and articles so you don’t have to and highlight the most important and useful updates. Keep your […]
After four months here at Honeypot Marketing, I’m pleased to say that I’ve learned a lot. Notably, I’ve learned more about digital marketing in these 16 weeks than in 2.5 years of my business degree, and I couldn’t be happier with my choice to work here at Honeypot. While I could review all of the […]
As my term at Honeypot comes to a close, I thought it would be useful for other students to hear about what life has been like as a Digital Marketing Intern. I’ve been at Honeypot for four months now and am reluctant to return to school. This has easily been the most valuable term in […]
This week I spent a great deal of time learning about Facebook ads through Facebook’s Blueprint. I was surprised at the number of features that I hadn’t heard about before and thought I’d share what I think to be the most powerful ones. This post is mainly for those with beginner or intermediate knowledge of […]
So you’ve shot the perfect video and you’re ready to upload your masterpiece to YouTube. You get your video file uploaded and, once it’s done, you see the dreaded “Processing” progress bar. Gah! Admittedly it’s not the end of the world, but every minute counts in the world of digital marketing! Plus, we want to […]
Back in November Google announced it was going to roll out a new index and a new “way of working”. It’s now live across the entire Google Network and it’s called the Google “Mobile First Index”. One common question or comment I’ve heard is: Why? Why Google WHYYYYYYY? Businesses & Marketers often get frantic and panic when […]
