Tag Archives: Digital Marketing

zero click search schema

Turning Zero Click Google Searches Into Opportunities For Your Business

Hey everyone! This week we’re digging into the hot topic of Zero Click Google Searches. Google owns not only the largest search engine, but also the second-largest search engine (YouTube), the most-used operating system (Android) and the most-used browser (Chrome). So, how do you compete against a company that basically owns the internet? Check out the video or podcast above […]

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Creative Digital Marketing Campaigns To Inspire Your Next Campaign

Hi everyone, we’ve got a fun topic for you this week! The bees have found 5 creative marketing campaigns from local businesses in Waterloo Region that are killing it, and we’re here to share them with you. I know, crazy, right? Top 5 lists! Woot. Ahem. Ok, so maybe I love lists. Don’t judge me. […]

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Foundations of a Successful Digital Marketing Plan

This week we’ll be looking at the foundations of a successful digital marketing plan, and five fundamental Digital Marketing programs you need to be successful and grow your business online: Customer Reviews Citation Listings Google Ads Facebook & Instagram Ads Social Media Content Creation & Publishing Subscribe to our weekly live stream on Facebook, or take […]

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My First Month of Agency Life at the Hive

The Beginning It’s been a whirlwind. That’s the best way to describe my first month of agency life at the Hive. Well, technically, it’s almost like my second month since I was doing my Conestoga College co-op placement here when COVID-19 hit. Then suddenly, BAM! ✔ Co-op cancelled halfway through ✔Graduation cancelled ✔Awards cancelled  Welcome […]

chart showing the paths of a webinar email campaign

Webinar Marketing : How to Create, Structure and Promote a Webinar Program

June is here at last, and the first week just flew by in a heatwave. Stay hydrated, friends. This week we’re taking a deep dive into a topic that many businesses struggle with – how to promote a Webinar and execute successfully to increase conversion rates. New technologies can be difficult to adapt to, and […]

Homer Simpson reading a book called Advanced Marketing

New Normal Marketing: Cutting Through the Noise Using Social Storytelling

With stage one of re-opening officially underway here in Ontario, many businesses are scrambling to get their doors open and to reach out to their audience to let them know. This week we’re taking a look at some strategies for social storytelling and tactics for how to break through the noise on social media, as […]

This Week In Digital - Facebook, Pinterest and Organic Traffic

This Week in Digital: Pinterest Lens Update, Facebook Pixel Outage, & Your Organic Traffic Checklist

We’re back with the highlights and changes happening this week in digital marketing! Did you notice a drop in your Facebook conversions? No, it’s not you, it’s Facebook. We’ll get you up to speed and introduce you to a few exciting updates from the world of social media marketing. Facebook Pixel Outage Video Polls and […]

This Week In Digital - Collaborative Stories, Youtube Masthead, No follow changes

This Week in Digital: Collaborative Stories, YouTube Masthead on TV & No Follow Changes

Staying up-to-date in the world of digital marketing is daunting, especially if you’re a one-marketer team with your hands full of deliverables. That’s why This Week in Digital is a great time-saver. We sift through countless email updates and articles so you don’t have to and highlight the most important and useful updates. Keep your […]