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Tag Archives: Email Marketing

How to Sell Complex B2B Solutions and Foster Relationships

Have you ever wondered what goes into the engagement process of the B2B space?The world of B-2-B solutions can be very intricate.Selling in the B2B space is very different than B2C or product-driven spaces. Relationships are complex, every engagement is unique and requires a more complex team of stakeholders. Joining us on this week’s Live […]

Effective Examples of Automation

Unlocking the Power of Automation to Scale Content Creation

You’ve probably heard the well-worn term “Time is money”. With content marketing, a lot of time can be burned on simple or repetitive tasks.That’s where the power of automation comes in…Content automation can help your team’s workflow, allowing them to focus on vital sales and marketing strategies to bring in those new and returning customers. […]

Email Isn’t Dead, The Way We Think About It Is

You’ve probably heard that nasty rumour that email marketing is either dead or on the decline. Spoiler alert, it’s not! Hundreds of thousands of small businesses harness the power of email marketing every day.Statistics prove that email marketing remains one of the best ways for businesses to engage with their audiences. Let’s dive in and […]

That’s a Wrap!

Beyond Lead Gen: How to Engage Your Leads and Prospects

You wouldn’t ask someone to marry you on the first date, would you? Then why do some businesses ask for a sale before they’ve built trust?  We can help show you how to provide a service to go above and beyond with lead gen by engaging your leads. Let’s dive in! What’s Working?   Example Scenario Dave and Jen are […]

Wrapping It Up

Using Email to Attract, Engage and Retain Customers

Did you know that 99% of consumers check their email every day, and it is by far the preferred method to receive updates from brands? Not to mention that 73% of millennials prefer email communications from businesses, proving that email is far from dead. Let us show you how to do just that by Using Email to Attract, Engage and […]

batman meme of black friday

Black Friday Campaign and eCommerce Ideas to End 2020 on a High Note

We’re talking Black Friday campaign and eCommerce ideas this week! Are you ready? Are you hyped? Or just terrified? How will you prepare for the 2020 Black Friday bomb drop? Check out the video or podcast above where Dan and the Bees discuss Black Friday marketing examples for a banner year in 2020 and what […]

email marketing

Beyond the Welcome Email: 10 Ways to Improve Your Email Marketing Today

Hey everyone! We’re taking a trip to the land of dinosaurs this week, and you’re invited! No, wait, that’s not right. It’s more like back to the future, maybe. No, that’s definitely not right. Whatever. What is beyond the welcome email? That is the question. Let’s just get to the point. Email marketing is NOT […]

Seventy Unique Lead Magnet Ideas : RM101 : Week 7

Who wouldn’t spend a few hours developing an asset that could generate thousands of dollars in business? That’s the idea behind lead magnets. Regardless of your type of business, they represent a fantastic way to generate inexpensive leads and warm future customers. Lead magnets can be completely free to create, making them more than worth […]

list segmentation lord of the rings meme

One List to Rule Them All: CASL Edition

Unless you’ve been living in Gollum’s cave the last few months, you’ve probably heard that the Canadian Anti-Spam Legislation- more fondly known as CASL- came into effect on July 1st. The new rules have many marketers worried, especially those who rely on email campaigns and other modern marketing strategies. But not us! We’ve been to Mordor and back […]

Modern marketing new from your pals at Honeypot Marketing

Email Deliverability, CASL and Content Marketing : The Honeypot Buzz

As we’re speeding towards Christmas and everyone is trying to meet the before taking some time off with family and friends we’re excited to introduce our weekly marketing digest : The Honeypot Buzz. Our goal: more signal, less noise and giving you the distilled news that will have a positive impact on your marketing efforts. […]