Unless you’ve been living in Gollum’s cave the last few months, you’ve probably heard that the Canadian Anti-Spam Legislation- more fondly known as CASL- came into effect on July 1st. The new rules have many marketers worried, especially those who rely on email campaigns and other modern marketing strategies. But not us! We’ve been to Mordor and back…
It’s common for any one of us marketers and business people to want to view our current 30 day performance versus previous 30 day performance when using Google Analytics. When used in conjunction with some fore thought, analysis, funnels and segmentation you can gain significant insights into your most recent activity and how it has…
If you believe you don’t need to pay attention to CASL because you don’t utilize email marketing in your business strategy, you might want to think again. The Canadian Anti-Spam Legislation was made to protect against any violation involving telecommunications including text messaging, distributing applications, and yes even social media. This is the Canadian government’s attempt to weed out spam,…
Looking for more CASL? Q&A + Resources: The Honeypot CASL Resource Centre Deep Dive: 4 Things You Probably Didn’t Know About CASL Welcome to the beginning of a month long CASL-a-palooza here at the Hive. We’re going to be publishing a constant stream of practical and actionable CASL information so you’ll be prepared for the coming…
Looking for more CASL? Q&A + Resources: The Honeypot CASL Resource Centre Start Here: What is CASL? The Basics of Bill C-28 You are Here: 4 Things You Probably Didn’t Know About CASL July 1, 2014 is going to be a big day here in Canada. It marks the introduction and enforcement of the Canadian…
As we’re speeding towards Christmas and everyone is trying to meet the before taking some time off with family and friends we’re excited to introduce our weekly marketing digest : The Honeypot Buzz. Our goal: more signal, less noise and giving you the distilled news that will have a positive impact on your marketing efforts….
Social marketers rejoice! And um, Social marketers increase your budgets! I’ll get to the “why” of that statement shortly, for now let’s discuss what’s happening here. There was a time when Facebook contesting applications were required in order to promote on Facebook. Specifically you could not use the News Feed, Likes or Comments as the tool…
For the past couple of years, Google has increasingly become a personalized experience. It started back when Universal Search was first released and has continued down a much longer and more in-depth path. We often hear people say: “I logged out of Google and found my website ranking #3 for [Insert some search term]! I rock!”…
While Instagram has captured the social hearts of millions of mobile users around the world, many are quickly realizing that this application holds a great amount of opportunity for brands. It’s due to this potential that companies have begun using Instagram for promotional purposes, allowing them to gauge the success or failure of their Insta-content. Integrating Instagram…
Everyone and their pet has a camera of some sort that’s capable of shooting HD video; whether it’s their phone, a compact digital camera, or a DSLR – but the real question is, how do we shoot quality footage that can be presented to an audience? In order to put together video that is presentable…
End of content
End of content
