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Tag Archives: Digital Marketing

Wrapping It Up

The Importance of Social Media to Boost Sales This Holiday Season

The 2021 Holiday Season is ramping up, with Black Friday just a few short weeks away. Now is the time to start putting your holiday strategies into action. Starting with building an engaged community. Platforms like TikTok and Instagram are two powerful social media channels to consider. Between TikTok’s brand discovery engine and new Instagram […]

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Designing for Users – A User-Centric Approach

Designing for your brand or business has evolved.  The focus used to be on esthetics, and now the design has turned into an iterative process focused on the customer journey.  By understanding the path to purchase and various touchpoints throughout, we can design with the intention to make it easier for users. What’s new? What’s […]

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5 Reasons Your Business Needs To Be On TikTok

Did you know there are 689 million monthly active users on TikTok? What started as a Gen Z-dominated lip-syncing app quickly became a global hub for businesses to connect with their customers. The platform sports features similar to Snapchat, Instagram, and Twitter meshed together to suck people in and keep them scrolling for more. TikTok is booming, and […]

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Using Email to Attract, Engage and Retain Customers

Did you know that 99% of consumers check their email every day, and it is by far the preferred method to receive updates from brands? Not to mention that 73% of millennials prefer email communications from businesses, proving that email is far from dead. Let us show you how to do just that by Using Email to Attract, Engage and […]

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5 Effective Content Distribution Plays

You’ve probably heard that “content is king” again and again, but if your audience isn’t seeing the content you produce, is the effort worth it? How you distribute and share your content is equally important as the content you create? With nearly 4 million blog posts published each day, you’re competing with several other content sources to […]

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10 Clever and Effective Lead Magnet Examples that will Generate Leads and Awareness

Acquiring new leads is no easy task, so we’ve put together a list of 10 awesome lead magnet examples to help you generate those elusive leads and build brand awareness. What’s New? This week we’ve got the Google Core Vitals update, Facebook ads revenue is booming, and some fun signage wars between businesses in Listowel! […]

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How to Create Influencer Relationships and Collaborations to Grow your Community

This week we’re diving into the exciting world of influencer relationships and collaborations! Social media has changed the way brands can connect with their audiences, opening the floor to two-way conversations and community building. The days of shouting your message from the hilltop are over. Now we’re able to have conversations and develop long-lasting relationships […]

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Social Videos and Memes: How to Create Content That Will Delight Your Audience

This week we’re diving into How to Create Social Videos and Memes That Will Delight Your Audience. Social media has taken over the internet and video is by far the top-performing type of content, so we wanted to create a guide to help creators up their video production game! What’s New? This week we have […]

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Building Customer Loyalty: Strategies, Examples & Tips

This week we’re diving into building customer loyalty – with strategies, examples, and tips you can use to get started right now. What’s New? This week we’ve got rising rates for social media budgets and social phenomenon, White Claw, building their tribe! Nearly half of execs expect social marketing budgets to double in the next 3 […]

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How to Create an Effective Digital Marketing Strategy for Your Local Business: Part 2

Local marketing strategies have never been more important, so we’ve decided to build on last week’s topic and dig into more strategies and tools you can use! Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform. […]

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Copywriting Tools and Techniques to Help You Efficiently Create Killer Content

Content is king, and this week we’re going to analyze that throne and look at some pretty cool copywriting tools and techniques that will help you write efficiently and create some killer content. Writing good copy is hard. Anyone who has attempted this knows it all too well. It takes skill and practice, but you […]