Staying up-to-date in the world of digital marketing is daunting, especially if you’re a one-marketer team with your hands full of deliverables. That’s why This Week in Digital is a great time-saver. We sift through countless email updates and articles so you don’t have to and highlight the most important and useful updates. Keep your…
My team and I run into roadblocks every day that, although seemingly minor and annoying, can, in reality, turn your day upside down for absolutely no reason. In this ongoing series, that we’re creatively calling: “Thanks Tips”, we’re going to share little gems, tricks and “hacks” we’ve come up with that may not save the day…
You already know that you want to track website visitors’ actions to serve them offers that actually interest them. Don’t shy away from this strategy even if setting up a Facebook pixel ID seems like a difficult roadblock. Follow this guide to start implementing effective Facebook marketing tactics without technical roadblocks. Facebook pixels are just small snippets…
About a year ago, I was on the phone with Joe Speiser, the CEO of Little Things—a Facebook page with 22,000,000 followers. We were exploring a partnership with a client of ours, and he was happy to share his insights. Now his company is gone. The Facebook algorithm change in February destroyed sources of cheap…
Having few attendees at your business’ event can make you feel like a child whose friends didn’t show up to their birthday party. It sucks. You may have created a Facebook event and asked people to invite their friends, but frankly, that might not be enough. Depending on the nature of your business and…
Not sure why your social advertising budget isn’t working as well as you’d heard it would? You probably need to use a Facebook custom audience to target your prospects more accurately. We’ll show you exactly why you should build one and how to do it. What is a Facebook Custom Audience? A Facebook custom audience…
This week I spent a great deal of time learning about Facebook ads through Facebook’s Blueprint. I was surprised at the number of features that I hadn’t heard about before and thought I’d share what I think to be the most powerful ones. This post is mainly for those with beginner or intermediate knowledge of…
Keeping up with social media can be daunting—even straight-up nerve-racking—if you aren’t used to it. In this article, I’m going to assume that you already know how to use the basic Hootsuite features, including scheduling and streams. As an FYI, the following features are only available via Hootsuite’s Enterprise accounts. 3 Hootsuite Features To Make…
Stop wasting your marketing dollars! Follow these advertising tips directly from Facebook to take your advertising game into the big leagues. Facebook works with more demographic data than you can shake a $300 billion-dollar stick at, so take these lessons to heart. 1. Separate Instagram and Facebook Campaigns You can run campaigns on both…
Social marketers rejoice! And um, Social marketers increase your budgets! I’ll get to the “why” of that statement shortly, for now let’s discuss what’s happening here. There was a time when Facebook contesting applications were required in order to promote on Facebook. Specifically you could not use the News Feed, Likes or Comments as the tool…
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Honeypot Marketing is a Digital Marketing Agency located in Waterloo and Toronto, Canada with team members around the world. Founded in 2001, Honeypot Marketing is your source for Business-to-Business and Account Based Marketing strategies, tactics and tips.
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