Tag Archives: Facebook

Facebook algorithm changes destroying business depicted by LEGO construction crew.

What to Do When the Facebook Algorithm Change Cuts 75% of Your Traffic, Part 1

About a year ago, I was on the phone with Joe Speiser, the CEO of Little Things—a Facebook page with 22,000,000 followers. We were exploring a partnership with a client of ours, and he was happy to share his insights. Now his company is gone. The Facebook algorithm change in February destroyed sources of cheap […]

How To Increase Event RSVPs with Facebook Ads : RM101: Week 10

Having few attendees at your business’ event can make you feel like a child whose friends didn’t show up to their birthday party. It sucks.   You may have created a Facebook event and asked people to invite their friends, but frankly, that might not be enough. Depending on the nature of your business and […]

Icons for likes and hearts exploding into abundance from using a Facebook custom audience.

Thanks Tips! How To Create An Engaging Facebook Custom Audience

Not sure why your social advertising budget isn’t working as well as you’d heard it would? You probably need to use a Facebook custom audience to target your prospects more accurately. We’ll show you exactly why you should build one and how to do it. What is a Facebook Custom Audience? A Facebook custom audience […]

Underused Facebook Ads with mobile phone

Underused Facebook Ad Features : RM101 : Week 6

This week I spent a great deal of time learning about Facebook ads through Facebook’s Blueprint. I was surprised at the number of features that I hadn’t heard about before and thought I’d share what I think to be the most powerful ones. This post is mainly for those with beginner or intermediate knowledge of […]

ToolKit Series_ 3 HootSuite Features

3 Hootsuite Features to Make Your Life Easier (Plus A Bonus Tool!)

Keeping up with social media can be daunting—even straight-up nerve-racking—if you aren’t used to it. In this article, I’m going to assume that you already know how to use the basic Hootsuite features, including scheduling and streams. As an FYI, the following features are only available via Hootsuite’s Enterprise accounts. 3 Hootsuite Features To Make […]

Facebook won't update my post thumbnail

Thanks Tips! The Facebook Thumbnail Fix.

My team and I run into roadblocks every day that, although seemingly minor and annoying, can, in reality, turn your day upside down for absolutely no reason. In this ongoing series, that we’re creatively calling: “Thanks Tips”, we’re going to share little gems, tricks and “hacks” we’ve come up with that may not save the day […]

Advrtising tips straight from facebook

Top 8 Advertising Tips Straight From Facebook

  Stop wasting your marketing dollars! Follow these advertising tips directly from Facebook to take your advertising game into the big leagues. Facebook works with more demographic data than you can shake a $300 billion-dollar stick at, so take these lessons to heart. 1. Separate Instagram and Facebook Campaigns You can run campaigns on both […]

Facebook contest rules for Marketers

The “gotcha” behind Facebooks loosened contest rules.

Social marketers rejoice! And um, Social marketers increase your budgets! I’ll get to the “why” of that statement shortly, for now let’s discuss what’s happening here. There was a time when Facebook contesting applications were required in order to promote on Facebook. Specifically you could not use the News Feed, Likes or Comments as the tool […]

Strategic Marketing & Memes : It’s Meme Friday!

Now that we’ve answered the question: “What is a meme?” , the different styles of memes which are popular and available for use – it’s time to get strategic about our online marketing and how memes can be a powerful tool in your tactical arsenal. Like all of your online content – use of a meme […]

How to merge duplicate pages.

Thanks Tips! How to Merge Multiple Facebook Pages

Quite often we’ll run into businesses who have a slew of Facebook business pages that have come and gone over the years. Here are a few reasons this may have happened: The social strategy was not well thought out and the individual managing the page has let it go stale. The page administrator is no […]

Optimizing Social Media Campaign Performance [Case Study]

Last week we wrote about examples of successful social media campaigns. Social and integrated campaigns are a big part of life at Honeypot Marketing. This case study will walk you through a Facebook campaign which leveraged co-branding, meshed the promotion into physical locations and circled it all back to engaging real customers on a local level. […]

10 mobile apps for the modern marketer

Like most social media, community and inbound marketing teams, we’re constantly on the move. This means it’s important for us to have mobile access to all of our most important tools. The list of social applications for the modern marketer is nearly endless. We decided to highlight our 10 most used applications, in no particular order, […]

Facebook Contest Policy Updates

On May 11, Facebook revised its promotions policy. This evolving set of legal guidelines govern all promotions run on Facebook, and outline what Page owners can and can not do when running promotions on Facebook to remain compliant with Facebook policy. The primary change to the Facebook promotions policy is the removal of some specific […]

To bing or not to bing

To Bing or Not To Bing?

Sometime next year, Microsoft will fulfill a planned integration to power Yahoo‘s search results with Microsoft’s Bing Engine. The move will effectively consolidate 28% of the US search market, giving both companies a platform upon which to seriously battle Google. As we get closer to this integration we’re all faced with a new challenge: How […]