Tag Archives: Facebook

Facebook contest rules for Marketers

The “gotcha” behind Facebooks loosened contest rules.

Social marketers rejoice! And um, Social marketers increase your budgets! I’ll get to the “why” of that statement shortly, for now let’s discuss what’s happening here. There was a time when Facebook contesting applications were required in order to promote on Facebook. Specifically you could not use the News Feed, Likes or Comments as the tool […]

Strategic Marketing & Memes : It’s Meme Friday!

Now that we’ve answered the question: “What is a meme?” , the different styles of memes which are popular and available for use – it’s time to get strategic about our online marketing and how memes can be a powerful tool in your tactical arsenal. Like all of your online content – use of a meme […]

Optimizing social media campaign performance [case study]

Last week Leslie Kay wrote about examples of successful social media campaigns. Social and integrated campaigns are a big part of life at Honeypot Marketing. This case study will walk you through a Facebook campaign which leveraged co-branding, meshed the promotion into physical locations and circled it all back to engaging real customers on a local level. What […]

10 mobile apps for the modern marketer

Like most social media, community and inbound marketing teams, we’re constantly on the move. This means it’s important for us to have mobile access to all of our most important tools. The list of social applications for the modern marketer is nearly endless. We decided to highlight our 10 most used applications, in no particular order, […]

Facebook Contest Policy Updates

On May 11, Facebook revised its promotions policy. This evolving set of legal guidelines govern all promotions run on Facebook, and outline what Page owners can and can not do when running promotions on Facebook to remain compliant with Facebook policy. The primary change to the Facebook promotions policy is the removal of some specific […]

To bing or not to bing

To Bing or Not To Bing?

Sometime next year, Microsoft will fulfill a planned integration to power Yahoo‘s search results with Microsoft’s Bing Engine. The move will effectively consolidate 28% of the US search market, giving both companies a platform upon which to seriously battle Google. As we get closer to this integration we’re all faced with a new challenge: How […]