Back in November Google announced it was going to roll out a new index and a new “way of working”. It’s now live across the entire Google Network and it’s called the Google “Mobile First Index”. One common question or comment I’ve heard is: Why? Why Google WHYYYYYYY? Businesses & Marketers often get frantic and panic when […]
For the past couple of years, Google has increasingly become a personalized experience. It started back when Universal Search was first released and has continued down a much longer and more in-depth path. We often hear people say: “I logged out of Google and found my website ranking #3 for [Insert some search term]! I rock!” […]
While Instagram has captured the social hearts of millions of mobile users around the world, many are quickly realizing that this application holds a great amount of opportunity for brands. It’s due to this potential that companies have begun using Instagram for promotional purposes, allowing them to gauge the success or failure of their Insta-content. Integrating Instagram […]
Everyone and their pet has a camera of some sort that’s capable of shooting HD video; whether it’s their phone, a compact digital camera, or a DSLR – but the real question is, how do we shoot quality footage that can be presented to an audience? In order to put together video that is presentable […]
Now that we’ve answered the question: “What is a meme?” , the different styles of memes which are popular and available for use – it’s time to get strategic about our online marketing and how memes can be a powerful tool in your tactical arsenal. Like all of your online content – use of a meme […]
Quite often we’ll run into businesses who have a slew of Facebook business pages that have come and gone over the years. Here are a few reasons this may have happened: The social strategy was not well thought out and the individual managing the page has let it go stale. The page administrator is no […]
Many marketers and businesses approach social media marketing with a skewed perspective and notions, mainly the “Go Viral or Go Home!” attitude. This often leads to a rapid burn out your efforts may not see the immediate response anticipated or hoped for going into a program. However, if you don’t go viral, how can you […]
Last week we wrote about examples of successful social media campaigns. Social and integrated campaigns are a big part of life at Honeypot Marketing. This case study will walk you through a Facebook campaign which leveraged co-branding, meshed the promotion into physical locations and circled it all back to engaging real customers on a local level. […]
Like most social media, community and inbound marketing teams, we’re constantly on the move. This means it’s important for us to have mobile access to all of our most important tools. The list of social applications for the modern marketer is nearly endless. We decided to highlight our 10 most used applications, in no particular order, […]
Well now that Yahoo and Adcenter are joining up, a new battle for the PPC budget might be on the way. Companies want to get the best for their money, of course, but sometimes cutting edges will backfire on the whole strategy behind PPC (Pay Per Click). We had a client telling us once that […]
Google Soft 404 reporting tool released http://bit.ly/bYSTar we actually noticed this yesterday while working in Webmaster Tools. # How about this for a killer landing page: http://twitpic.com/1v31u0 # Powered by Twitter Tools
10 free and simple Facebook marketing strategies for brands http://dannedelko.com/fb via @dannomatic # @iPadinCanada yeah it's stupid, different departments, rude CSRs and the irony is they dont have connected systems. They're the telecom! in reply to iPadinCanada # Powered by Twitter Tools
Is the iPad Going to Kill the PC Laptop?: http://digg.com/d31R91r?t # Powered by Twitter Tools
Thoughts on Google's new UI rollout? Anyone, anyone? Beuller Beuller? We have a few thoughts over here. # @modsuperstar it kind of reminds us a little bit of the Yahoo Layout. It's an interesting evolution that's for sure. in reply to modsuperstar # Powered by Twitter Tools
Dirty secret of the day: when I'm at home and no one can see I search using Yahoo *shhh* # Powered by Twitter Tools
