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Tag Archives: twitter

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How to Create Influencer Relationships and Collaborations to Grow your Community

This week we’re diving into the exciting world of influencer relationships and collaborations! Social media has changed the way brands can connect with their audiences, opening the floor to two-way conversations and community building. The days of shouting your message from the hilltop are over. Now we’re able to have conversations and develop long-lasting relationships […]

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Copywriting Tools and Techniques to Help You Efficiently Create Killer Content

Content is king, and this week we’re going to analyze that throne and look at some pretty cool copywriting tools and techniques that will help you write efficiently and create some killer content. Writing good copy is hard. Anyone who has attempted this knows it all too well. It takes skill and practice, but you […]

infographic of 12 reasons why you need social media customer service in 2020

Social Media Customer Service Strategy: 12 Reasons You Need One in 2020

Not long ago, customers called a business, submitted a ticket,  or went to the brick-and-mortar location when they had issues or questions, and the idea of social media customer service didn’t even exist. Now it’s the main channel for most customers to communicate with a business or brand, and it’s something you can not afford […]

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RM101: Week 13 – Stay Relevant. Join the Conversation.

Your brand might have a social media presence, but are you really being social enough? Join the Conversation What do I mean by “Join the Conversation”? Essentially all I’m referring to is keeping up with current trends, holidays, and breaking news in order to contribute to the hashtag discussions on social media. If there are […]

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3 Hootsuite Features to Make Your Life Easier (Plus A Bonus Tool!)

Keeping up with social media can be daunting—even straight-up nerve-racking—if you aren’t used to it. In this article, I’m going to assume that you already know how to use the basic Hootsuite features, including scheduling and streams. As an FYI, the following features are only available via Hootsuite’s Enterprise accounts. 3 Hootsuite Features To Make […]

What is a hashtag

The 5 Most Common Hashtag Mistakes and How To Avoid Them

Update: With the passing of Margaret Thatcher, one organization caused “#nowthatcherisdead” to trend on Twitter. The problem? The Twitterverse read it as “Now that Cher is dead” instead of  “Now Thatcher is dead”. Queue the “If only we could turn back time. I believe in love after love. RIP Cher #nowthatcherisdead” tweets. Read over your […]

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10 mobile apps for the modern marketer

Like most social media, community and inbound marketing teams, we’re constantly on the move. This means it’s important for us to have mobile access to all of our most important tools. The list of social applications for the modern marketer is nearly endless. We decided to highlight our 10 most used applications, in no particular order, […]