There are 3 important pillars to marketing any business and building a brand online. These are critical to success, without them you’re going to be firing away with tactics that’s like spraying bullets. The chances that these will achieve a strategy and really resonate with your target audience are not great. Today we’re going to…
Two heads are better than one, they always say. OK, I’m suddenly getting Fallout vibes of two-headed Brahmin in a post-apocalypse landscape, but that’s not at all what I meant. No, we’re talking real-world collaborations here. Brand and influencer collaboration, when done right, can be magic in a bottle for your brand. Perhaps this is…
This week I have the tall order of writing about great writing – writing copy that captivates and converts. No pressure. Easy, right? Did I say writing enough times? You’ve heard this endlessly, I’m sure. The same old advice. “Hey, you want good results? Create amazing content!” Oh ok. No problem. So, I just need…
Remember when cartoons were weird, wonderful, and insanely creative? We do, too, but that’s not really what we’re talking about this week. No, we’re diving into yet another hot topic in the marketing industry right now. Can you guess what it is? Hint? It has something to do with the paid side of the sandwich….
Hey everyone! We’re taking a trip to the land of dinosaurs this week, and you’re invited! No, wait, that’s not right. It’s more like back to the future, maybe. No, that’s definitely not right. Whatever. What is beyond the welcome email? That is the question. Let’s just get to the point. Email marketing is NOT…
A Zero-Click search is a Google Search result that uses rich results to display information from your website, but shows enough information that a user will not need to click through to get that information. Even though you rank first and get a ton of impressions, it’s quite possible you will get zero clicks. Google…
Hi everyone, we’ve got a fun topic for you this week! The bees have found 5 creative marketing campaigns from local businesses in Waterloo Region that are killing it, and we’re here to share them with you. I know, crazy, right? Top 5 lists! Woot. Ahem. Ok, so maybe I love lists. Don’t judge me….
This week we’ll be looking at the foundations of a successful digital marketing plan, and five fundamental Digital Marketing programs you need to be successful and grow your business online: Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your choice of platforms. Keep up-to-date on news,…
Welcome to our How to Optimize Your Google My Business guide. If you need a refresher on How to Get Verified on Google My Business, you can find it here, or How to Set Up Google My Business, you can find it here. *** Update *** Google My Business now allows you to tell customers…
Welcome to our How to Get Verified on Google My Business guide. If you need a refresher on How to Set Up Google My Business, you can find it here. How to Get Verified on Google My Business and Why it is So Important Simply put, if you do not verify your business, you will…
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Honeypot Marketing is a Digital Marketing Agency located in Waterloo and Toronto, Canada with team members around the world. Founded in 2001, Honeypot Marketing is your source for Business-to-Business and Account Based Marketing strategies, tactics and tips.
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