You’ve probably heard the well-worn term “Time is money”. With content marketing, a lot of time can be burned on simple or repetitive tasks.That’s where the power of automation comes in…Content automation can help your team’s workflow, allowing them to focus on vital sales and marketing strategies to bring in those new and returning customers….
Designing for your brand or business has evolved. Once upon a time the focus of design teams were on aesthetics, and now the world of design has turned into an iterative process focused on the customer journey. By understanding the path to purchase and various touchpoints throughout, we can design with the intention to make…
Every business owner knows the pains of just missing a sale, but the real question here is, what made the prospect drop out at the last minute. And, how do you ensure that this doesn’t keep happening? The answer is quite simple: You create a marketing funnel that works. Let us show you how to implement a successful marketing funnel?…
What is Material Design? Material Design is a design language developed by Google in 2014, and has applied it to the majority of its software products, including Android OS, Chrome, WearOS, and more, all while encouraging developers of third-party apps to do the same. Google aimed to make elements look like physical tiles, blocks, and…
I recently spent time designing a landing page for an e-commerce client. When we reviewed it internally, it was redesigned by Dan, our Growth-Hacker-in-Chief and our Traffic Team. Although I thought it was visually appealing and informative, they pointed out the not-so-obvious improvements that could be made which contribute to a higher conversion rate. After…
Who wouldn’t spend a few hours developing an asset that could generate thousands of dollars in business? That’s the idea behind lead magnets. Regardless of your type of business, they represent a fantastic way to generate inexpensive leads and warm future customers. Lead magnets can be completely free to create, making them more than worth…
What is Conversion Rate Optimization and Why Should You Practice it? Conversion rate optimization is the process of moving more site visitors through various stages of your marketing funnel without pouring significantly more money or resources into feeding the funnel. In other words, it’s what you do to turn more visitors into qualified leads after…
It’s common for any one of us marketers and business people to want to view our current 30 day performance versus previous 30 day performance when using Google Analytics. When used in conjunction with some fore thought, analysis, funnels and segmentation you can gain significant insights into your most recent activity and how it has…
Developing landing pages that convert for sales can be a tricky, frustrating and time consuming task. Although many individuals in your organization will look upon it as a trivial process, rest assured it isn’t! We spend many hours writing, creating wire frames, designing, testing and optimizing landing pages that convert. We’ve put together some handy…
So, you’ve created your Facebook Brand Page. Now what? Has it been a week and you’re not seeing much engagement? Don’t get too frustrated, this stuff takes time. However, there are many things you can do to better your brand page and receive follower engagement. Post Succinct Content Posts between 100 and 200 characters…
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