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What are the Differences between B2B and ABM Marketing?
In this episode of “Digital Marketing from the Trenches,” your co-hosts Dan Nedelko and Joseph DellaVecchia discuss the differences between Account-Based Marketing (ABM) and Business-to-Business (B2B) marketing. The Differences Between ABM and B2B Sales and Marketing B2B is a subset of ABM, emphasizing the importance of understanding ideal customer profiles and target accounts. While ABM…
Building Company Culture for Remote Teams
Do you find that daily life in a remote setting lacks the necessary communication to function effectively as a team? Having a positive corporate culture is key to any company’s success. When everyone works together to create a better experience in the workplace, it brings better results for the business and the team. Joining us…
Lessons in B2B Sales and Account Based Marketing – Reading Reddit Sales & Marketing Stories
We’re back with a new episode of Digital Marketing from the Trenches – Live at the Hive and this week, we’re reading Reddit Sales and Marketing Stories. For those of you not in the know, Reddit is one of the most magical places on the internet, where regular folks like you and I can ask…
Account Based Marketing for B2B Sales Teams – An Introduction
In the latest episode of Live at the Hive, hosts Dan and Joe dive into the essentials of Account Based Marketing (ABM) and its impact on business growth. As a strategic tool, ABM helps businesses target high-value accounts by aligning sales and marketing efforts. Here, we’ll summarize key points discussed in this insightful podcast and…
Unlocking The Power of Google Business Profiles for Local Businesses
Welcome back to Digital Marketing from the Trenches – Live at the Hive! Dan Nedelko and Joseph DellaVecchia discuss the importance of Google Business Profiles for local businesses. Did you know that 96% of consumers have conducted a local search in the last 30 days? Google Business Profiles offer features like reviews, direct calls, and…
The Most Effective Personalized Sales Video Formats
Creating personalized sales videos can mean a lot of things to sales and marketing professionals. Depending on the stage of your relationship with that Ideal Customer and Target Account, your videos could be: Here are a number of real world examples, all with lengths between 1 and 6 minutes depending on the position in the…
The Dangers of Chargebacks for Shopify Store Owners
Too Long, Didn’t Read (TL;DR) What is a Chargeback? A chargeback is a consumer protection mechanism in which a customer disputes a charge on their credit or debit card, requesting the issuing bank to reverse the transaction and refund their money. This typically occurs when a customer experiences issues such as unauthorized transactions, non-delivery of…
B2B Marketing Tips: Content, SEO, Social, and Authenticity
Is your content not performing as well as you’d hoped? Simply creating content and releasing it doesn’t guarantee success for your business. Content needs to be engaging and properly defined before publishing so it aligns with your target audience to create a buyer’s journey.In this episode, we are joined by our special guest, Ken Marshall,…
The Anatomy of a Rebrand: Humanizing a Tech Brand
When your business grows and expands from its original design, customers new or old can become confused by the change and unsure of the direction you’re heading in. Your company may need to redefine itself to reduce complexity, and the best way to do that is through a rebrand. In this episode, we are joined…
SEO Fundamentals and the Future of Search for Business
It can undoubtedly be frustrating when your business or website comes up at the bottom of a search.That’s exactly why you need proper SEO optimization to increase traffic to your site and climb the search engine ranks to be visible to potential clients.In this episode, we’ll be talking to Vikas Singal, an entrepreneur, Professional SEO…
Beyond Brand Mentions with Angeley Mullins from Latana
It’s no easy task connecting your brand to a targeted demographic without the right tools. That’s where the power of target market research and data analytics comes in! In this episode, we’ll talk to Angeley Mullins, CMO & CGO at Latana Brand Tracking. With more than 18 years of experience in growing companies and markets,…
How SEO, Digital Ads, and Specialty Marketing Strategies Can Help Grow Practices
It’s true that everyone needs healthcare, so why would medical professionals consider marketing? With the right strategy and marketing, your practice can stand out by reaching patients both new and old, helping grow your business. In this episode, we’ll be talking to Justin Knott, CEO of Intrepy Healthcare Marketing. Justin is a speaker, podcaster, and content creator…
The Power of Podcasting for Building Your Brand
While communicating through social platforms gets your message across, it may not build the genuine connection you want for your audience. It can feel robotic, scripted, or even disingenuous. So what’s a good solution? In this episode, we’ll be talking to Roger Nairn, Co-Founder, and CEO of JAR Audio. Podcasting can engage listeners by delivering value…
Pushing Out of Your Comfort Zones With Video & Humour
Is there anything worse than dry, boring, or stale content being pushed out to social media channels?Well…yeah of course there is, but it’s still cringy. The key is: to blend video content and humour to spark engagement with your audience.And no.You don’t have to be a comedian to use humour. What’s on Tap? We’ll look at…
Selling Complex B2B Solutions and Fostering Relationships
Have you ever wondered what goes into the engagement process of the B2B space?The world of B-2-B solutions can be very intricate.Selling in the B2B space is very different than B2C or product-driven spaces. Relationships are complex, every engagement is unique and requires a more complex team of stakeholders. Joining us on this week’s Live…
Unlocking the Power of Automation to Scale Content Creation
You’ve probably heard the well-worn term “Time is money”. With content marketing, a lot of time can be burned on simple or repetitive tasks.That’s where the power of automation comes in…Content automation can help your team’s workflow, allowing them to focus on vital sales and marketing strategies to bring in those new and returning customers….
Email Isn’t Dead, The Way We Think About It Is
You’ve probably heard that nasty rumour that email marketing is either dead or on the decline. Spoiler alert, it’s not! Hundreds of thousands of small businesses harness the power of email marketing every day.Statistics prove that email marketing remains one of the best ways for businesses to engage with their audiences. Let’s dive in and…
Unleashing Creativity Into Your Digital Marketing Campaigns
Are your digital marketing campaigns missing that creative spark in driving engagement? There’s a solution for that! With time being an important factor in everyone’s lives, they are often too busy to hold attention for very long. That’s where providing a hook comes in! By creating engaging graphics and videos, you have an opportunity to…
Promoting Live and Virtual Events Effectively in a Social World
Over the past couple of years, all events have been virtual; now that things are opening up, many businesses are opting for Hybrid events. Why? There’s an added flexibility for your customers and prospects who may not be able to attend in person. It also adds a new revenue stream for lower-cost virtual attendees if…
Unleashing the Power of TikTok for Your Business – How to Get Started and Grow
How can social media help businesses grow their reach across multiple channels while maintaining an active presence? The vast majority of users on TikTok are in the United States, with almost half using it daily. A recent study found that people spend 8 out of 10 minutes playing around and engaging with content from other…
Boost Your Shopify Sales Using Social Media eCommerce Features
Looking for ways to increase your sales on your Shopify Store? We’ve got you covered! We’ll show you many unknown features of eCommerce that will help boost your sales! Let’s dive in! What’s Working? Integrating Facebook with Shopify Steps to begin integrating your shop: Step 1: Install the Facebook Channel Step 2: Select Facebook Shop…
Top Social Media Hacks to Drastically Boost Audience Engagement & Views
Are your social posts not getting the attention you hoped for? We can show you how to make the best out of your social media engagement with these hacks. Let’s dive in! What’s Working? Reposting Your Content Properly Reposting your content is a free way to increase its ROI, get more traffic, and save…
Beyond Lead Gen: How to Engage Your Leads and Prospects
You wouldn’t ask someone to marry you on the first date, would you? Then why do some businesses ask for a sale before they’ve built trust? We can help show you how to provide a service to go above and beyond with lead gen by engaging your leads. Let’s dive in! What’s Working? Example Scenario Engage Your Leads…
Drive Growth Like a Boss by Repurposing Content
Imagine you’re cleaning out your home, refreshing the space for spring, only to find some old clothing or piece of tech that hasn’t been touched in an eternity. Now that they’ve outlived their usage, do you throw these items away or find a creative new use for them? If you’re prudent, it’s the latter. Ditto…
5 Steps to Creating an Omnichannel Strategy for your E-commerce Store
You’ve built your online store, made sure that your mobile experience is strong, and developed a social media presence; by all accounts, you are doing everything right, so why are your customers not converting? One of the number one reasons is a lack of consistency across all your channels. With an omnichannel approach, you can…
The Future of Digital Advertising – What You Need To Know
We are in the middle of a significant evolutionary jump in the world of Digital Advertising. There has already been a battle with Ad Blockers, Apple’s Intelligent Tracking Prevention, App Tracking Transparency, and changing regulations regarding data privacy. With Google’s announcement that it would phase out third-party cookies in Chrome within two years, Advertisers took…
Shoppable Livestreams for Ecommerce
🎵 I see it 🎵 I like it 🎵 I want it 🎵 I got it 🎵 Well, Ariana must have known the future of eCommerce all along!As brands large and small look for new and engaging ways to connect with their audience, Livestream shopping is shaping up to be the next massive trend in e-commerce.We now have new ways to reach and…
How to Make Content that Drives Conversions and Leads
Creating content is great, but it needs to have a purpose for your audience. Is it going to provide them with something useful? If you want conversion and leads, the content has to be right. Want to know how to make content that drives conversions and leads? Let’s dive in! What’s working? Understanding the Persona…
Driving Content Engagement With Video and Humour
Knock knock. Who’s there? Honeydew. Honeydew who? Honeydew, you wanna dance? OK, so it’s not the BEST joke in the world, but we bet you got a SMILE on your face or possibly a good eye roll or two. Laughter truly is the best medicine, and it’s also one way you can drive engagement on…
How to Protect Your WordPress Site From Hackers: Plugins, Backups, and More
You’ve worked hard to create your website, investing time and energy in keeping the content up-to-date and relevant for your audience. If you’ve chosen WordPress as a platform, awesome! It can be a secure platform and is one of the most popular CMS options in the world. You’ll need to put in place additional essential…
6 Cool SEMRush “Tricks” To Unlock Your Marketing Potential
Grabbing the top position in Google is a world of struggle. No matter your field of business, you need an advanced tool to monitor your SEO through every step. This is where SEMRush comes into the picture. SEMRush is a robust platform that allows you to look into your competitors and help you stay on top of…
14 Incredible Free Apps that will Unleash Your Content Creation Superpowers
Are you looking to step up your content creation game? Thankfully, there are now a bunch of tools out there to make these jobs easier for us all. But how do you choose the best apps to meet your marketing efforts? Truth be told, there are a few elements to consider: features, prices, and purpose….
2021 Digital Marketing Trends in Review and What’s in Store for 2022
Is it just us, or did 2021 go by really fast? We are excited to share new digital trends that alter how we market our products and services each year. That excitement didn’t stop because 2021 was no exception to just how quickly the industry could evolve. With 2022 right around the corner, we will…
Using Canva to Streamline Creative Production Workflows
Did you know that there’s a difference between graphic design and production design? The production design is when you develop an effective creative workflow that streamlines building and editing graphics and video for social media. Seem impossible? It’s easier than you may think! Marketers have long loved Canva because it is fast and easy! With Canva, agencies…
10 Google Business Profile Tips for Success
Did you know that 97% of people learn more about a local company online than anywhere else? The sweet, simple days of yellow pages and phonebooks are long behind us! For small businesses, it’s no longer a nice perk to have your business in an online directory; it’s a must-have! Unfortunately, many companies overlook one…
5 Scroll Stopping Creative Ideas to Use For Black Friday
Have you ever aimlessly scrolled through Twitter, Instagram or Facebook and gotten sucked into watching someone’s video? We’ve sure been there before! Moreover, when it’s a video from a brand, you have to wonder how they made such an eye-catching engaging video? Creating video for social media isn’t an exact science! You can use some…
Kicking Off the Holiday Season With Winning Black Friday Strategies
Right about now, consumers are making their holiday shopping lists, checking them twice, and gearing up for holiday sales. The busiest shopping time of the year is just around the corner. And this year, it’s only expected to be busier than ever. As a small business, you may be wondering how you can compete for attention and make those…
Content Marketing – Blogging For Growth
So you’ve invested in content creation, realizing that content creates relationships and customers when done correctly. Fantastic! After all of that hard work and investment, you may have some burning questions… Will anyone read it? How will interested and engaged people find it? How do we measure effectiveness? Just like everything in life, nuances lead…
Why You Need a Paid and Organic Marketing Plan
Celebrate the 200th Episode of Live at the Hive with us as we dive into the power of combining your paid and organic marketing channels, including how to track their performance, So you can optimize for the most conversions. But before that, let discuss: What’s New? What’s new in Marketing? Google’s saying bye to last-click…
The Important of a User-Centric Design Approach
Designing for your brand or business has evolved. Once upon a time the focus of design teams were on aesthetics, and now the world of design has turned into an iterative process focused on the customer journey. By understanding the path to purchase and various touchpoints throughout, we can design with the intention to make…
How to Implement a Successful Marketing Funnel – Putting the Fun Back in Funnel
Every business owner knows the pains of just missing a sale, but the real question here is, what made the prospect drop out at the last minute. And, how do you ensure that this doesn’t keep happening? The answer is quite simple: You create a marketing funnel that works. Let us show you how to implement a successful marketing funnel?…
Using Email to Attract, Engage and Retain Customers
Did you know that 99% of consumers check their email every day, and it is by far the preferred method to receive updates from brands? Not to mention that 73% of millennials prefer email communications from businesses, proving that email is far from dead. Let us show you how to do just that by Using Email to Attract, Engage and…
5 Effective Content Distribution Plays
You’ve probably heard that “content is king” again and again, but if your audience isn’t seeing the content you produce, is the effort worth it? How you distribute and share your content is equally important as the content you create? With nearly 4 million blog posts published each day, you’re competing with several other content sources to…
How to Promote Your Business in Mobile App Ecosystems
Did you know that in North America, adult mobile phone use has hit 3 hours and 54 minutes per day? The majority of that time is spent in mobile applications and not in the web browser. Mobile apps offer an appealing and dynamic ecosystem to grab users’ attention and encourage them to interact with your business….
Beyond Keywords: Understanding Search Intent
You’ve nailed the queries and keywords that will drive your SEO efforts. You’ve created high-quality content that matches your query list. But things may not be going as well as you thought. Maybe your not ranking well enough for highly competitive terms that will drive motivated users to your website. Maybe you do rank, you’re…
10 Awesome Campaign Automations to Scale Your Business
We’re all down for making our lives easier, right? Well, with automations, it’s your business’ opportunity to utilize a tool that can change the way you interact with your customers. In this article, we’ll be focusing on campaign automations in ActiveCampaign. You want to scale your business, and there’s an efficient way to do just that….
4 Facebook Campaign Game Plans to Ensure Success
A Facebook campaign is a great way to accumulate those valuable leads and narrow down your ideal market. Let us show you the best campaigns you can use today that will help you find success. What’s New? What’s new in marketing: Pinterest loses millions of users. Snapchat launches “My Places.” Instagram expands reels to…
5 Google Ads Campaigns For Business Growth
Creating effective marketing campaigns is a great way to grow your business. However, knowing what types of campaigns to use and setting them up isn’t as simple as it may seem. You might be wondering, where do I even start? What’s New? What’s new in marketing: Google Chrome to phase out third-party cookies, google search…
Building your Brand in 2021
When it comes to building your brand, there’s so much more to it than just the appearance. You’ve got to think about what your audience will think, say, and feel about your business. When you’re not in the room, what are people saying? What’s New? New in marketing this week: College students are gaining valuable work experience, salesforce expands…
Using Cornerstone Content to Create a Winning Inbound Marketing Plan
Creating a content hub on your site that provides your readers what they want is a great way to build relationships with your users and rank higher in search. Let’s help you create that winning inbound marketing plan! What’s New? WhatsApp is Re-Launching its Controversial Privacy Policy Update – WhatsApp is gradually rolling out its new Privacy Policy update,…
10 Clever and Effective Lead Magnet Examples that will Generate Leads and Awareness
Acquiring new leads is no easy task, so we’ve put together a list of 10 awesome lead magnet examples to help you generate those elusive leads and build brand awareness. What’s New? This week we’ve got the Google Core Vitals update, Facebook ads revenue is booming, and some fun signage wars between businesses in Listowel!…
How to Create an Effective Digital Marketing Strategy for Your Local Business: Part 2
Local marketing strategies have never been more important, so we’ve decided to build on last week’s topic and dig into more strategies and tools you can use! Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform….
How to Create an Effective Digital Marketing Strategy for Your Local Business
In uncertain economic times, businesses need to focus on lead generation and growth, a digital marketing is the most effective path to growth for businesses of any size. Customers are increasingly turning to their smartphones to find local businesses. Whether they’re searching for a nearby coffee shop, a plumber, an accountant or a boutique clothing…
How to Create Content that Generates Demand
This week we’re exploring lead magnets and how to create content that generates demand! We’ll be sharing some great tips and insights to help you craft that ever-elusive “compelling content” people are always talking about. Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the…
How to Create Effective Content Marketing Machines
This week we’re breaking down how to create effective content marketing machines and how to repurpose content! We’ll be dissecting a single piece of evergreen content and repurposing it in some fun and creative ways! Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on…
Ecommerce Strategies for Success in 2021
This week we’re going to venture into eCommerce strategies to show you some great tactics you can start using today. We’re reaching a point where eCommerce is no longer a “nice to have” but a MUST. Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on…
How to Use Social Listening and Customer Sentiment Analysis To Improve Your Content Strategy
This week we’re digging into how to optimize your content strategy using customer sentiment. Customer service and community management can be difficult tasks, but they can also be incredibly beneficial to your content creation strategies. Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on…
How to Create a Visual Content Marketing Strategy
This week, we explore the world of visual content marketing and discuss best practices, brand guidelines, KPIs, and more! Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform. Keep up-to-date on news, trends, and tips…
How to Save Time and Sanity Using Automations
This week we’re taking a look at some of the best industry tools for automations to help save you time and sanity. There’s enough crazy out there. Give yourself a break. Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast…
How to Create Content That Resonates With Your Audience: 2021 Edition
It’s a new year, and with it comes new challenges and opportunities. This week, we’re discussing how to create content that resonates with your audience. Goodbye 2020, we won’t miss you. Hello 2021! Please be good to us. Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or…
Lead Scoring Tactics for Qualified Conversions
Lead scoring can change the game of acquiring leads, and this week we’re talking about lead scoring tactics that will allow you to focus your time on leads who are more likely to convert into actual customers. This is a sort of sequel, or companion piece to our previous blog, which you can find here,…
Planning Your 2021 Digital Marketing Strategy: Trends to Watch.
2020 is almost over, and it’s time to start planning your 2021 digital marketing strategy. What’s the best way to develop a solid digital marketing strategy? Use the 70:20:10 rule. Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on…
3 Black Friday Marketing Campaigns to Boost Sales Beyond the Holidays
With only another week to go, let’s talk about Black Friday marketing campaigns that you can use to boost sales beyond the holidays. Black Friday Beyond! Sounds like a Twilight Zone episode. It’s not. It’s just 2020, and everything seems weird. Check out the video or podcast above. 👆 Subscribe to our weekly live stream…
How to Create and Launch High Performance Facebook & Instagram Campaigns With a Modest Budget
Let’s take a deep dive into the complex world of how to create Facebook and Instagram campaigns and discuss some of the best methods, such as custom audiences and targeted content. Check out the video or podcast above. 👆 Subscribe to our weekly live stream on Facebook, or take it on the go with a…
Optimizing Google My Business for Local Search Success
This week we’re taking a deep dive into optimizing Google My Business (GMB) listings and how to post content for local search success. If you don’t have GMB set up yet, our step-by-step guide on getting your listing set up and verified is a great place to start. How to Set Up Google My Business…
Email Campaign Tactics To Amplify Your Black Friday & Holiday Sales
In a world dominated by social media, email is still surprisingly the #1 channel for acquiring new leads. This week Dan and the Bees explore email campaign tactics and real-time messaging that will help amplify your Black Friday and Holiday sales this year! Check out the video or podcast above. 👆 Subscribe to our weekly…
How to Convert Traffic into Sales This Holiday Season
This week we’re taking a look at how to convert traffic into sales this holiday season. With so many of us opting to shop online this year, it’s shaping up to be a different type of shopping season, and we’re here to help you prepare for it. Check out the video or podcast above where…
12 Reasons You Need a Social Media Customer Service Strategy
Not long ago, customers called a business, submitted a ticket, or went to the brick-and-mortar location when they had issues or questions, and the idea of social media customer service didn’t even exist. Now it’s the main channel for most customers to communicate with a business or brand, and it’s something you can not afford…
Developing a Unique Brand Identity in the New Normal
With the dominance of social media as communication tools during the pandemic, brand identity now goes much deeper than a look and a feel. This week Dan and the bees discuss what it takes to build a unique brand identity in 2020. Be sure to ask the Bees any questions you might have about what…
5 Sanity Strategies for Entrepreneurs This Holiday Season with Frank Cianciulli
This week we’re talking sanity strategies for entrepreneurs this holiday season, and we have a special guest joining us, Frank Cianciulli, entrepreneur and founder of the Wish Group of companies. Also, check out our other companion blogs for more holidays tips and strategies: Preparing Your Business Today For a Unique Holiday Season 4 Campaign Roadmaps…
4 Campaign Roadmaps You Can Use for your Holiday Marketing
If you’re not sure where to take your marketing for the holidays, we’re sharing 4 holiday campaign roadmaps that you can use during the coming festive months. In our previous blog that you can find here, we talked about the importance of getting your holiday marketing campaigns started early, and it’s a great companion piece…
Preparing Your Business Today For a Unique Holiday Season
It’s never a good idea to wait until the last minute to make plans. We’ve all been there. It’s not fun. That’s why now is the time to start preparing for the holiday season – especially since this year is shaping up to be unique. In this week’s episode, Dan, Producer Matt, and Ivan talk…
Why Real-Time Messaging & Chatbots are the Key to Unlocking Customer Engagement
Chatbots and real-time messaging have really blown up recently. Statistics show that 1.4 billion people are using chatbots on a regular basis. This is just one of many reasons why real-time messaging & chatbots are the key to unlocking customer engagement. Who hasn’t grown up with dreams of wanting a cool robot friend to talk…
Guide to Online Brand Development
There are 3 important pillars to marketing any business and building a brand online. These are critical to success, without them you’re going to be firing away with tactics that’s like spraying bullets. The chances that these will achieve a strategy and really resonate with your target audience are not great. Today we’re going to…
