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Are your digital marketing campaigns missing that creative spark in driving engagement?
There's a solution for that!
With time being an important factor in everyone's lives, they are often too busy to hold attention for very long. That's where providing a hook comes in!
By creating engaging graphics and videos, you have an opportunity to maintain retention and keep your audience engaged.
What's Working?
Sparking Your Creativity
Whether creativity comes naturally to you or not, one can utilize many practices and resources to gain inspiration.
Start with a goal in mind, and work your way through it. Ask yourself:
- What emotions do I want to convey?
- What elements do I want to have?
- What is the desired outcome of my work?
Finding Inspiration
Now that you have a goal in mind look for inspiration!
Our favourite resources include:
- Dribbble
- Designspiration
- DeviantArt
- TikTok
- Look at what other creators are doing, and find what stands out.
Development of Graphics and Videos: 6 Best Practices
People retain the memory of content when visual representations are used with copy and audio.
Use captivating imagery and videos to drive engagement toward your content.
Tell a story with your graphics and clips!
Video Tip 1: Create a 4-Second Hook
- Be genuine
- Directly involve the viewer
- Ask questions they seek answers to
- Provide humour
Video Tip 2: Get Straight to the Point / Don’t Drag People Along
- Know your audience
- Provide instant value
- Address pain points
- Keep it short
Video Tip 3: Use Pattern Interrupts
- It brings attention back to the content
- Improves retention and watch time
- Keeps content interesting
- It helps to stand out - brand recognition
Design Tip 1: Keep It Consistent
Consistency is critical in your social strategy because it’s:
- Well-balanced and appealing
- Creates a strong visual message
- Easily recognizable
How do you achieve brand cohesion?
- Use custom templates
- Create hierarchy
- Use brand elements such as typography and colour codes
Design Tip 2: Keep It Clear and Concise
Keep your messaging clear and straightforward.
- Be tasteful with text length
- Choose typography wisely
- Ensure legibility
- Include whitespace
Design Tip 3: Include a CTA
Define the purpose of your post not only in your caption but on your graphic too!
Some CTA examples:
- Install Now
- Register Today
- Leave a Review
- Comment Below
Whatever your goal is, ensure it’s clear to your audience.
Top Creative Strategies for Digital Ads
It is essential to strategize your Digital Ads campaigns to elevate your business’ growth.
It is also important to bring creativity into campaigns to stand out from the crowd and make them more engaging.
Here are some creative strategies for the Digital Ads campaign which can help set you apart from your competitors.
Add Countdown a Timer to Google Ads
This ad customizer inserts a countdown timer in Google Ads.
It is a nifty little feature that can increase the visibility of your ads and communicates a sense of urgency to your call-to-action.
The countdown function can be placed in any text ad and counts down by day, hour, then minute as the event time draws near.
Lead Gen Forms To Build Email Marketing List
Facebook Lead Ads can help you quickly add targeted people to your email list.
- Conversion happens within Facebook.
- Add people directly to your email list.
- Reporting and statistics provided by Campaign Reports
With the built-in Facebook lead form feature, you can add custom questions and fields to your form and use it in a lead generation ad campaign.
Use Interactive Video Throughout Your Funnel
Interactive Video creates a “choose your own adventure” style of video interaction.
You’ll be able to learn more about your visitors, and that information can create personalized experiences.
VideoAsk is an excellent platform for creating interactive videos.
Offer Expertise By Answering The Top Questions
Similar to incentives, offer up your expertise by answering questions!
It doesn’t cost anything except your time, and in return, you get a lot of brand awareness and engagement.
For example, in this video, a Financial Advisor shared their expertise in investing and retirement planning.
That’s a Wrap!
Creativity will go a long way in video and graphic design for your campaigns.
Keep your content relevant by creating clear and cohesive messaging to ensure your audience remains engaged!
We hope you enjoyed learning about Unleashing Creativity Into Your Digital Marketing Campaigns. If you're looking for more great content, check out some of our other reads below:
Promoting Live, Hybrid, and Virtual Events Effectively in a Social World
Unleashing the Power of TikTok for Your Business – How to Get Started and Grow
Boost Your Shopify Sales Using Social Media eCommerce Features