AdWords Scripts We All Need – Right Now

It’s true, we ❤️ AdWords Scripts. We’ve compiled a collection of some of our favourite scripts that we use (and extend) every day for our AdWords campaigns. Didn’t get the memo? What Are AdWords Scripts? AdWords scripts provide a way to programmatically control AdWords data using JavaScript. We use scripts to automate common procedures or […]

PPC Marketing – Are you getting your money’s worth?

Well now that Yahoo and Adcenter are joining up, a new battle for the PPC budget might be on the way. Companies want to get the best for their money, of course, but sometimes cutting edges will backfire on the whole strategy behind PPC (Pay Per Click). We had a client telling us once that […]