As the weather gets warmer and we get closer to the next stage of this new normal, our busy bees at the Hive have been collecting delicious tidbits of helpful information that we want to share with all small businesses. How are businesses making the move to adapt to the new normal? What promotional/social calendars […]
Not sure why your social advertising budget isn’t working as well as you’d heard it would? You probably need to use a Facebook custom audience to target your prospects more accurately. We’ll show you exactly why you should build one and how to do it. What is a Facebook Custom Audience? A Facebook custom audience […]
It’s true, we ❤️ AdWords Scripts. We’ve compiled a collection of some of our favourite scripts that we use (and extend) every day for our AdWords campaigns. Didn’t get the memo? What Are AdWords Scripts? AdWords scripts provide a way to programmatically control AdWords data using JavaScript. We use scripts to automate common procedures or […]
Well now that Yahoo and Adcenter are joining up, a new battle for the PPC budget might be on the way. Companies want to get the best for their money, of course, but sometimes cutting edges will backfire on the whole strategy behind PPC (Pay Per Click). We had a client telling us once that […]
