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Recent Articles about Brand Building

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Wrapping It Up

5 Scroll Stopping Creative Ideas to Use For Black Friday

Have you ever aimlessly scrolled through Twitter, Instagram or Facebook and gotten sucked into watching someone’s video? We’ve sure been there before! Moreover, when it’s a video from a brand, you have to wonder how they made such an eye-catching engaging video? Creating video for social media isn’t an exact science! You can use some […]

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How To Use Reels and Stories To Grow Your Business

As a business owner, you probably know by now that video content and video marketing are compelling ways for your business to grow for free online. But what if video creation has never really been your jam? Well, you’re in luck because TikTok and Instagram are here. With 2021 expected to be the year of video marketing, they are […]

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The Importance of Social Media to Boost Sales This Holiday Season

The 2021 Holiday Season is ramping up, with Black Friday just a few short weeks away. Now is the time to start putting your holiday strategies into action. Starting with building an engaged community. Platforms like TikTok and Instagram are two powerful social media channels to consider. Between TikTok’s brand discovery engine and new Instagram […]

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Kicking Off the Holiday Season With Winning Black Friday Strategies

Right about now, consumers are making their holiday shopping lists, checking them twice, and gearing up for holiday sales. The busiest shopping time of the year is just around the corner. And this year, it’s only expected to be busier than ever. As a small business, you may be wondering how you can compete for attention and make those […]

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Content Marketing – Blogging For Growth

So you’ve invested in content creation, realizing that content creates relationships and customers when done correctly. Fantastic!  After all of that hard work and investment, you may have some burning questions… Will anyone read it?  How will interested and engaged people find it? How do we measure effectiveness?  Just like everything in life, nuances lead […]

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Why You Need a Paid and Organic Marketing Plan

Celebrate the 200th Episode of Live at the Hive with us as we dive into the power of combining your paid and organic marketing channels, including how to track their performance, So you can optimize for the most conversions. But before that, let discuss: What’s New? What’s new in Marketing? Google’s saying bye to last-click […]

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Designing for Users – A User-Centric Approach

Designing for your brand or business has evolved.  The focus used to be on esthetics, and now the design has turned into an iterative process focused on the customer journey.  By understanding the path to purchase and various touchpoints throughout, we can design with the intention to make it easier for users. What’s new? What’s […]

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5 Reasons Your Business Needs To Be On TikTok

Did you know there are 689 million monthly active users on TikTok? What started as a Gen Z-dominated lip-syncing app quickly became a global hub for businesses to connect with their customers. The platform sports features similar to Snapchat, Instagram, and Twitter meshed together to suck people in and keep them scrolling for more. TikTok is booming, and […]

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How to Implement a Successful Marketing Funnel – Putting the Fun Back in Funnel

Every business owner knows the pains of just missing a sale, but the real question here is, what made the prospect drop out at the last minute. And, how do you ensure that this doesn’t keep happening? The answer is quite simple: You create a marketing funnel that works. Let us show you how to implement a successful marketing funnel? […]

Instagram Fundamentals: From Zero to Hero

Instagram Fundamentals: From Zero to Hero

It’s time to get serious about building your Instagram account and posting relevant content that your viewers will love, so what’s the first step? Let’s take you through the Instagram Fundamentals.   What’s New? What’s new in marketing? YouTube adds video chapter listings in search, Snapchat introduces a new tool, Twitter announces DM improvements, and YouTube […]

Building your Brand in 2021 – Communication

Building your Brand in 2021

When it comes to building your brand, there’s so much more to it than just the appearance. You’ve got to think about what your audience will think, say, and feel about your business. When you’re not in the room, what are people saying? What’s New? New in marketing this week: College students are gaining valuable work experience, salesforce expands […]