fbpx

Unleashing Creativity Into Your Digital Marketing Campaigns


Are your digital marketing campaigns missing that creative spark in driving engagement?

There’s a solution for that!

With time being an important factor in everyone’s lives, they are often too busy to hold attention for very long. That’s where providing a hook comes in!

By creating engaging graphics and videos, you have an opportunity to maintain retention and keep your audience engaged.

What’s Working?

Unleashing Creativity Into Your Digital Marketing Campaigns

Sparking Your Creativity

Whether creativity comes naturally to you or not, one can utilize many practices and resources to gain inspiration.

Start with a goal in mind, and work your way through it. Ask yourself:

  • What emotions do I want to convey?
  • What elements do I want to have?
  • What is the desired outcome of my work?

Sparking Your Creativity

Finding Inspiration

Now that you have a goal in mind look for inspiration! 

Our favourite resources include: 

  • Pinterest
  • Dribbble
  • Designspiration
  • DeviantArt
  • TikTok
  • Look at what other creators are doing, and find what stands out.

Finding Inspiration

Development of Graphics and Videos: 6 Best Practices

People retain the memory of content when visual representations are used with copy and audio.

Use captivating imagery and videos to drive engagement toward your content.

Tell a story with your graphics and clips!

Development of Graphics and Videos: 6 Best Practices

Video Tip 1: Create a 4-Second Hook

  • Be genuine
  • Directly involve the viewer
  • Ask questions they seek answers to
  • Provide humour

Create a 4-Second Hook

Video Tip 2: Get Straight to the Point / Don’t Drag People Along

  • Know your audience
  • Provide instant value
  • Address pain points
  • Keep it short

Get Straight to the Point / Don’t Drag People Along

Video Tip 3: Use Pattern Interrupts

  • It brings attention back to the content
  • Improves retention and watch time
  • Keeps content interesting
  • It helps to stand out – brand recognition

Use Pattern Interrupts

Design Tip 1: Keep It Consistent

Consistency is critical in your social strategy because it’s:

  • Well-balanced and appealing
  • Creates a strong visual message
  • Easily recognizable

How do you achieve brand cohesion?

  • Use custom templates
  • Create hierarchy
  • Use brand elements such as typography and colour codes

 Keep It Consistent

Design Tip 2: Keep It Clear and Concise

Keep your messaging clear and straightforward. 

  • Be tasteful with text length
  • Choose typography wisely
  • Ensure legibility
  • Include whitespace

Keep It Clear and Concise

 

Design Tip 3: Include a CTA

Define the purpose of your post not only in your caption but on your graphic too!

Some CTA examples:

  • Install Now
  • Register Today
  • Leave a Review
  • Comment Below

Whatever your goal is, ensure it’s clear to your audience.

Include a CTA

Top Creative Strategies for Digital Ads

It is essential to strategize your Digital Ads campaigns to elevate your business’ growth.

It is also important to bring creativity into campaigns to stand out from the crowd and make them more engaging.

Here are some creative strategies for the Digital Ads campaign which can help set you apart from your competitors.

Top Creative Strategies for Digital Ads

Add Countdown a Timer to Google Ads

This ad customizer inserts a countdown timer in Google Ads.

It is a nifty little feature that can increase the visibility of your ads and communicates a sense of urgency to your call-to-action.

The countdown function can be placed in any text ad and counts down by day, hour, then minute as the event time draws near.

Add Countdown a Timer to Google Ads

Lead Gen Forms To Build Email Marketing List

Facebook Lead Ads can help you quickly add targeted people to your email list. 

  • Conversion happens within Facebook.
  • Add people directly to your email list.
  • Reporting and statistics provided by Campaign Reports

With the built-in Facebook lead form feature, you can add custom questions and fields to your form and use it in a lead generation ad campaign.

Lead Gen Forms To Build Email Marketing List

Use Interactive Video Throughout Your Funnel

Interactive Video creates a “choose your own adventure” style of video interaction.

You’ll be able to learn more about your visitors, and that information can create personalized experiences.

VideoAsk is an excellent platform for creating interactive videos.

Use Interactive Video Throughout Your Funnel

Offer Expertise By Answering The Top Questions

Similar to incentives, offer up your expertise by answering questions!

It doesn’t cost anything except your time, and in return, you get a lot of brand awareness and engagement.

For example, in this video, a Financial Advisor shared their expertise in investing and retirement planning.

 Offer Expertise By Answering The Top Questions

That’s a Wrap!

Creativity will go a long way in video and graphic design for your campaigns.

Keep your content relevant by creating clear and cohesive messaging to ensure your audience remains engaged!

That’s a Wrap!

We hope you enjoyed learning about Unleashing Creativity Into Your Digital Marketing Campaigns. If you’re looking for more great content, check out some of our other reads below:

Promoting Live, Hybrid, and Virtual Events Effectively in a Social World

Unleashing the Power of TikTok for Your Business – How to Get Started and Grow

Boost Your Shopify Sales Using Social Media eCommerce Features

Tags: , , , ,

Share via
Copy link
Powered by Social Snap