Recent Articles about Digital Marketing

RSS feed for this section
zero click search schema

Turning Zero Click Google Searches Into Opportunities For Your Business

Hey everyone! This week we’re digging into the hot topic of Zero Click Google Searches. Google owns not only the largest search engine, but also the second-largest search engine (YouTube), the most-used operating system (Android) and the most-used browser (Chrome). So, how do you compete against a company that basically owns the internet? Check out the video or podcast above […]

Berry Hill gift cards

Creative Digital Marketing Campaigns To Inspire Your Next Campaign

Hi everyone, we’ve got a fun topic for you this week! The bees have found 5 creative marketing campaigns from local businesses in Waterloo Region that are killing it, and we’re here to share them with you. I know, crazy, right? Top 5 lists! Woot. Ahem. Ok, so maybe I love lists. Don’t judge me. […]

content calendar example

Foundations of a Successful Digital Marketing Plan

This week we’ll be looking at the foundations of a successful digital marketing plan, and five fundamental Digital Marketing programs you need to be successful and grow your business online: Customer Reviews Citation Listings Google Ads Facebook & Instagram Ads Social Media Content Creation & Publishing Subscribe to our weekly live stream on Facebook, or take […]

GMB graphic for honeypot

How to Set Up Google My Business

What is Google My Business? Google My Business (GMB) is a powerful free tool that lets you manage how your business appears in Google search results, Google Maps, and Google reviews. You can add your business name, contact information, location and hours, photos, and you can monitor and respond to customer reviews. Read on for […]

image of laptop and headphones on table

My First Month of Agency Life at the Hive

The Beginning It’s been a whirlwind. That’s the best way to describe my first month of agency life at the Hive. Well, technically, it’s almost like my second month since I was doing my Conestoga College co-op placement here when COVID-19 hit. Then suddenly, BAM! ✔ Co-op cancelled halfway through ✔Graduation cancelled ✔Awards cancelled  Welcome […]

graphic of red push pins with pink background

Adapting Your Pinterest Content Strategies and Tactics

Pinterest has always been a place where people go to look for new, creative ideas. Lately, we’ve been seeing a shift in daily habits while people adapt to the new normal, and the world starts moving forward again from the COVID-19 lockdown. Those who are coming to Pinterest are looking for inspiration more than ever […]

chart showing the paths of a webinar email campaign

Webinar Marketing : How to Create, Structure and Promote a Webinar Program

June is here at last, and the first week just flew by in a heatwave. Stay hydrated, friends. This week we’re taking a deep dive into a topic that many businesses struggle with – how to promote a Webinar and execute successfully to increase conversion rates. New technologies can be difficult to adapt to, and […]

How to Set Your Business Up for Success Using Social Media

How to Set Your Business Up for Success Using Social Media

Just like you can’t build a house on a leaky foundation, you shouldn’t open a social media account for your business without having a strategy in place. All businesses, big or small, need to understand what makes them stand out, why they are different, who they are targeting, and what they are measuring success against. […]

Interview: Sofia Lustgarten Biaggini from Quinta Quinoa plus Headless Commerce and Social Selling

The long weekend is behind us, we only got one glorious day of perfect weather, but it was just enough for us bees to recharge and dig into some new and exciting topics. This week we’re looking at headless commerce and how small businesses can leverage social media as a sales channel. And we’re super […]

Homer Simpson reading a book called Advanced Marketing

New Normal Marketing: Cutting Through the Noise Using Social Storytelling

With stage one of re-opening officially underway here in Ontario, many businesses are scrambling to get their doors open and to reach out to their audience to let them know. This week we’re taking a look at some strategies for social storytelling and tactics for how to break through the noise on social media, as […]

Adapting Digital Marketing to a Post Coronavirus World for Business

As the weather gets warmer and we get closer to the next stage of this new normal, our busy bees at the Hive have been collecting delicious tidbits of helpful information that we want to share with all small businesses. How are businesses making the move to adapt to the new normal? What promotional/social calendars […]

Pivoting Your Business For The New Normal : Live NOT at the Hive : Episode 128

Businesses of all sizes are pivoting quickly and very successfully. What can small businesses do to pivot their business? How can we adapt? What new tools exist for small businesses to use to help the pivot? NFL Scores 580M Views on Draft Day TikTok Challenge https://hny.pt/nfl-tik-tok Introducing Messenger Rooms and More Ways to Connect When […]