Live at the Hive: Digital Marketing from the Trenches

Join Honeypot for the Startup Marketing Podcast in Waterloo.

Welcome to Live at the Hive, the Weekly Facebook, Periscope, and YouTube Live Marketing Show from the team at Honeypot Marketing.

Join us every Friday afternoon as we explore new marketing trends, talk strategy, and give you the edge with powerful new marketing tools for your marketing stack. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news.

Welcome to Live at the Hive!

Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. He started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on.

Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, growth hacking strategies, seasonal campaigns, and cool new tools to make your Marketing life more awesome.

Expect unique Digital Marketing from different team members every week!

Dan Nedelko Host for Marketing Startup Podcast Live at the Hive

Marketing Startup Podcast Hosts for Live at the Hive

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Join us every Friday afternoon for Live at the Hive on Facebook to learn everything you want to know about digital marketing.

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Episode 56: November 30, 2018

Justin and Matt join Dan in discussing what’s working in the world of digital marketing.  The team will discuss SEO for mere mortals.  Learn how structured data and internal linking can help your business grow.  The team will also break down SEO for beginners, steps that you can incorporate today and how to audit your current SEO structure.

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Episode 55: November 23, 2018

David and Matt join Dan in discussing what’s working in the world of digital marketing.  The team will discuss Black Friday eCommerce strategies. Learn how to properly utilize Shopify features and other eCommerce features that will make a huge difference in your future campaigns.  The team will also investigate why you need a single page checkout, how to use 3rd party shipping services to reduce costs, and how to do return policies the right way.

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Episode 54: November 16, 2018

April and Matt join Dan in discussing what’s working in the world of digital marketing.  The team will discuss strategies that will help you ‘growth hack’ your current social media accounts.  Learn how to keep up with current social media trends, creating ‘snackable’ social content from your most popular assets and more!

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Episode 53: November 9, 2018

David and Matt join Dan in discussing what’s working in the world of digital marketing.  The team will discuss how you can determine what your cornerstone content is.  Learn how to build from your current cornerstone content, how to distribute it and give it more authority.  The team will also discuss PR strategies that go beyond the traditional scope, and compliment and build your current SEO strategy.

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Episode 52: November 2, 2018

Neera and Matt join Dan in discussing what’s working in the world of digital marketing.  The team will discuss which tools and services can help you streamline your projects and deliverables.  Learn about tools that will help you track your social reach, lead generation, PPC campaigns and landing pages.  The team will also share the best strategies that have been working for them over the past year.

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Episode 51: October 26th, 2018

Neera and David join Dan in discussing what’s working in the world of digital marketing.  The team will discuss lead scoring and the difference between acquisitions and Nurturing.   The team will investigate how much time a prospective lead spent researching a product, and how to make sure your workflows and automations are organized.

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Episode 50: October 19th, 2018

Matt and Matthew join Dan in discussing what’s working in the world of digital marketing.  The team will participate in a round-table discussion surrounding your company or product’s brand guidelines.  Learn how to incorporate your brand guidelines into your creative, social media and ads. The Honeybees will also showcase software and tools to help maintain consistency throughout your branding.

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Episode 49: October 12th, 2018

 

Matt and Neera join Dan in discussion surrounding blog optimization for 2018.  Learn how you can re-purpose old webinars, lead magnets and white papers into blog content.  The team will also discuss the importance of a great distribution method, including social media promotion and uploading to a RSS feed.

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Episode 48: October 5th, 2018

Matt and David join Dan in discussion surrounding search and destroy ads.  Learn how search and destroy ads can help you create a strong contrast in content, and how you can find a very qualified audience.

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Episode 47: September 21th, 2018

Justin and Courtney join Dan in discussion surrounding influencer marketing in 2018. Learn about which tools you should use, content distribution vs influencer management, how to engage with influencers and more.

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Episode 46: September 28th, 2018

April and Courtney join Dan in discussion surrounding the elements of a successful Google Ads lead gen campaign.  Learn the dos and dont’s of Ad copy and creative copy.  The team will also discuss which channels you should be using Live video on.

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Episode 45: September 14th, 2018

Lauren and David join Dan in discussion surrounding the elements of a successful Google Ads lead gen campaign.  Learn the dos and dont’s of Ad copy and creative copy.  The team will also discuss which channels you should be using Live video on.

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Episode 44: September 7th, 2018

Matt and Courtney join Dan in discussion surrounding how to make an effective roadmap towards building a great website.  Learn the stages of building a great website and creative tips to help you along the way.  The team will also explore new plug-ins and features to help you build your site fast and effectively.

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Episode 43: August 31st, 2018

Matthew and Courtney join Dan in discussion surrounding how to make a seasonal strategic plan for Fall 2018.  Learn how to take advantage creative seasonal opportunities and peak shopping season.  The team will also give their advice towards which channels you should be considering.

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Episode 42: August 24th, 2018

David and April join Dan in discussion surrounding account based marketing and remarketing for B2B. Learn the importance of matching your PPC strategy and funnel to your sales funnel.

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Episode 41: August 18th, 2018

 

Matt and Neera join Dan in discussion surrounding public relations strategies and tactics that you can use to start growing your business and compliment your current marketing strategies. Learn how to use PR to bring more traffic to your website, generate more backlinks, increase your brand awareness and media coverage.

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Episode 40: August 11th, 2018

Meghan joins Dan and Courtney for discussion surrounding out of the box advertising, and bring industry insight towards creative examples. Learn which video formats you should be exploring and creative tips to help you along.

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Episode 39: August 4th, 2018

Neera joins Dan and Courtney for discussion surrounding the newest trend of creative disruption. The team will underline why it is important to not let technology replace creativity, but rather embrace it.  Lastly, the team will display examples of interactive content that goes a long way.

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Episode 38: July 27, 2018

Alex joins Dan and Courtney for discussion surrounding increasing your month-month revenue in eCommerce.  The team investigates how to use tracking tools, multi-channel tracking and blended CPA to increase your eCommerce revenue.

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Episode 35: July 20, 2018

Matthew and Alex join Dan for discussion surrounding remarketing strategies.  The team investigates the importance creating meaningful strategies that impact your business and products. The team will also discuss the importance of AB testing your ad copy and design.

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Episode 34: July 13, 2018

 

Matthew and Justin join Dan for discussion surrounding responsive brands.  The team investigates the importance of noticing design trends that can greatly impact your business, and how to keep your brand guidelines agile and creative.

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Episode 34: July 6, 2018

April and Matt join Dan for discussion surrounding how you can introduce social selling into your current strategy. The team dives into further detail surrounding how creative tactics to help your business generate more social engagement, leads and brand reach. The team later goes into further detail about strategic contesting and which contest strategies are the best for your business.

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Episode 33: June 29, 2018

Meghan and Matt join Courtney for discussion surrounding creative tactics to help your business generate more social engagement, leads and brand reach. The team later goes into further detail about strategic contesting and which contest strategies are the best for your business.

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Episode 32: June 22, 2018

Matthew joins Dan and Courtney for discussion surrounding CRO & SEO optimizations to your website. The team will discuss which changes are beneficial to your site and brand, which analytics you should focus on and which optimizations are most worthwhile.

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Episode 31: June 15, 2018

Kristen joins Dan and Courtney for discussion surrounding social media growth, goal setting, which social metrics you should focus on, and how to increase campaign reach across platforms.

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Episode 30: June 8, 2018

Neera joins Dan and Courtney for discussion surrounding automated email and marketing campaigns, key factors of a successful website launch, and much more!

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Episode 28: May 25, 2018

Episode 28 summary for Live at the Hive, the startup marketing podcast.

Andrew joins Dan and Courtney for his last episode on Live at the Hive as a Honeybee to talk video marketing, what GDPR means for you now that it’s in effect, and what’s new in digital marketing!

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Episode 27: May 18, 2018

Live at the Hive Episode 27 Summary, the startup marketing podcast.

Join Courtney, April, and Matt to discuss Digital Agency Day, a free gift for you here, and what’s new in digital marketing (there’s a lot!).

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Episode 26: May 11, 2018

Startup marketing podcast live at the hive summary for episode 26.

Join Courtney, Justin, and Dan for a look at integrations, lead magnets, and the fast-approaching GDPR!

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Episode 25: May 4, 2018

Episode 25 summary for Live at the Hive, the startup marketing podcast.

May the Fourth be with you! Katie joins Dan and Courtney to demystify the Jedi mind tricks of social advertising for small and medium businesses.

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Episode 24: April 27, 2018

Dan, Courtney, and Matt discuss how to win over clients with a powerful narrative, influencer marketing done right, and digital PR for the modern small and medium business.

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Episode 23: April 20, 2018

Startup marketing podcast summary Live at the Hive Episode 22.

Join Dylan for his debut on Live at the Hive with Andrew and Dan to talk about raising your social media game.

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Episode 22: April 13, 2018

Gantt chart and quarterly planning summary for startup marketing podcast.

Join April, Dan, and Courtney to talk about seasonal marketing (for real, this time) and a walkthrough of Tom’s Planner, the project management tool you never knew you needed.

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Episode 21: April 6, 2018

Summary for Episode 21 of Live at the Hive, the marketing startup podcast.

Meghan, Courtney, and Dan reveal how to create a content strategy like a pro!

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Episode 20: March 29, 2018

Episode 20 summary for Live at the Hive, the startup marketing podcast.

Honeypot’s very own Traffic Manager and PPC ad whiz, Katie, makes her debut on our first Easter Edition of Live at the Hive with Dan and Courtney.

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Episode 19: March 23, 2018

Dan, Courtney, and April kick off episode 19 with a special round table discussion about the recent Cambridge Analytica privacy scandal, a brief discussion of Mark Zuckerberg’s interview with CNN, and the future of digital advertising.

Summary for Live at the Hive, Episode 19, the startup marketing podcast.

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Episode 18: March 16, 2018

Live at the Hive Episode 18 Summary for startup marketers.

Justin, our Creative Director, makes his debut on Live at the Hive with Courtney and Dan to talk about landing page performance and the design trends you didn’t realize were missing in your campaigns.

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Episode 17: March 9, 2018

Live at the Hive Episode 17 Summary for the startup marketing podcast

Dan, Courtney, and Andrew talk about smart sequential targeting, why you should pay closer attention to LinkedIn ads, and what happens next in the wake of Facebook’s algorithm changes.

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Episode 16: March 2, 2018

Episode 16 summary for Live at the Hive, the startup marketing podcast.

Matt returns to the show with Courtney and Dan to discuss practical tips for eCommerce, social media updates, and live streaming for event marketing.

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Episode 15: February 23, 2018

Startup Marketing Podcast Live at the Hive, Episode 15 summary.

Dan and Caroline welcome April for her debut on Live at the Hive while chatting about conversion rate optimization and which platforms you should choose.

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Episode 13: February 9, 2018

Live at the Hive Episode 13 summary, marketing startup podcast.

Dan, Caroline, and Andrew dive into practical tips to get more out of your marketing dollars.

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Episode 12: February 2, 2018

Startup Marketing Podcast Live a the Hive, Episode 12 (Feb 2 2018).

Dan makes a triumphant return with Courtney and Caroline to kick off our first episode in February.

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Episode 11: January 26, 2018

Startup marketing podcast Live at the Hive, episode 11.

The three cheekiest people in the office host this week’s episode: Courtney, Ryan, and Andrew. Things didn’t get too weird.

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Episode 10: January 19, 2018

Startup marketing podcast news for January 19, 2018.

Courtney, Caroline, and Meghan talk about the importance of networking in the marketing industry, IKEA’s bizarre ad campaign, and the state of advertising content on media channels like YouTube and Twitter.

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Episode 9: January 12, 2018

Matt Stefanich joins Dan and Andrew for his Live at the Hive debut to talk augmented reality, on-demand webinars, and Facebook Blueprint.

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Episode 8: January 05, 2018

Episode 8 Summary of Honeypot's Marketing Startup Podcast in Waterloo

Andrew and Ryan join Dan for the first episode of 2018! Celebrate with the team for your weekly dose of marketing goodness.

The Highlight Reel:

  • You can schedule Instagram stories via Hootsuite now.
  • What you should know about progressive apps, mobile development, and ergonomic phone use.
  • Update your computer or risk exposure to the Meltdown security flaw in most computers out there.
  • How do you market a new industry? We find the sweet spot between trusting in your audience’s intelligence and being vague.
  • Double down on what works: long form, keyword-optimized landing pages.
  • Map your customer journey(s) to a narrative and overcome sales objections faster.
  • Build relationships of trust with your influencers, but watch out for false ones!
  • How artificial intelligence has already shaped the world of marketing.
  • Amazon Prime shipped billions of items in 2017. What does that mean for you?
  • How large organizations can growth hack their way to new successes.

Episode 7: December 22, 2017

Marketing Startup Podcast Live at the Hive Episode 7 Waterloo

 

Ryan joins Courtney and Dan for his Live at the Hive debut to cover what worked in 2017 and what to expect in 2018.

The Highlight Reel:

  • Facebook now punishes posts begging for engagement. Edit your posts accordingly!
  • Google Chrome will block banner ads that don’t comply with quality standards in February.
  • Snapchat will introduce sponsored filters for big brands.
  • How Facebook’s “disputed article” feature backfired.
  • How podcasting can drive lead generation and built-in trust.
  • Marketing predictions for 2018, including machine learning, smart home assistants, and Blockchain.

Episode 6: December 15, 2017

Marketing startup podcast live at the hive uptown waterloo december 15

Dan, Courtney, and Caroline host the Pre-Christmas edition of Live at the Hive.

The Highlight Reel:

  • Instagram’s biggest update of the year: Story Highlights and Archive.
  • ActiveCampaign now lets you manage Facebook Custom Audiences.
  • The new Google AdWords custom dashboard.
  • Setting monthly social media goals is the key to steady channel growth.
  • Keeping large teams focused on a small set of KPIs.
  • How do you get actual results from your new video?
  • Using PPC ads to target users on specific search engines (this one’s important for mobile search!).
  • Facebook’s new Sound Collection and how it impacts content creation.

Episode 5: December 8, 2017

Live at the Hive Marketing Startup Podcast Highlight Reel

Courtney, Dan, and Meghan tackle what’s working in the world of content marketing and tools to boost your efficiency.

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Episode 4: December 1, 2017

Dan, Roland, and Courtney look at the intersection of holiday sale campaigns, new Google tools, and advertising beyond AdWords.

The Highlight Reel:

  • What works for eCommerce in the holiday period, and what doesn’t?
  • Cyber Monday sales eclipse Black Friday retail sales now. How can you adapt?
  • How to streamline your reporting with Google Data Studio’s expansion and AMP support.
  • Diversifying your advertising playbook to include platforms that can deliver unexpected ROI.
    • Have you tried advertising or Reddit or StumbleUpon yet?

Episode 3: November 24, 2017

Dan, Adrian, and Andrew look at futuristic content generation bots, a Black Friday retrospective, and the rise of video marketing.

The Highlight Reel:

  • Marketers have generated buzz around artificial intelligence that could create content directly in 2018, but is that strategically viable as search engines favour curated content?
  • Video now dominates established social media channels like Facebook and Twitter. How can small and medium brands leverage video without breaking the bank?
  • “Mobile first,” or “Mobile, period?” The team documents rising mobile search trends for 2017 and our expectations for 2018.
  • What we learned from Black Friday this year, and what you can do to transition into the “holiday sales” period.

Episode 2: November 17, 2017

Dan, Courtney, and Andrew look at Instagram, Google Chrome, Analytics, and Black Friday eCommerce campaigns.

The Highlight Reel:

  • Instagram Stories now live beyond 24 hours, letting marketers and startups reach more people over a longer time frame.
  • Google Chrome will clearly favour websites with “HTTPS” security. This has huge implications for organic search and online branding.
  • How small businesses can compete with big brands during the Black Friday retail craze (hint: double down on what works).
  • Our promised follow-up on developing and pitching content distribution networks for media brands.
  • Are social media bots the future of marketing automation, or will they become the next trend in spam?
  • Reddit Marketing: are you a Redditor with a website or a website with a Reddit account? Learn how to do community marketing.

Episode 1: November  10, 2017

Dan, Caroline, and Adrian introduce Live at the Hive as the marketing and startup podcast on the block.

The Highlight Reel:

  • Twitter increased its character limit from 140 to 280. Shape your story and flow accordingly!
  • Building brand and buyer personas affects all of your marketing. We’ll show you how.
  • Crafting Black Friday campaigns that won’t break the bank. Which concepts should you use?
  • What you need to know about new Facebook ad optimization tools.
  • A preview at content distribution networks (hint: it’s all in the pitch!).

 

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Join us every Friday afternoon for Live at the Hive on Facebook to learn everything you want to know about digital marketing.

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