Organizations with strong alignment between sales and marketing teams achieve 20% revenue growth on average annually. By contrast, companies with poor alignment saw revenues decline by 4%.

Download the Honeypot guide to developing a strategic approach to a solid sales and marketing alignment. Ensure that you are unifying your sales and marketing efforts for remarkable business results.

By reading this guide, you will find out how to:

• Set up closed-loop reporting
• Define your funnel stages
• Implement a service-level agreement (SLA)
• Track and hold both teams accountable through dashboards & reporting
• Keep the sales and marketing communication flowing