Recent Articles about Web Analytics

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Hootsuite screen for social media analytics

Hootsuite: Use Social Media Analytics to Engineer Engagement

There’s a reason why nobody engages with your page even after you’ve posted about everything under the sun: you’re not digging into social media analytics that Hootsuite provides. It should go without saying that you need to understand what’s working and what’s flopping. We’re going to show you how to access Hootsuite’s analytics dashboard and […]

Google Analytics: are your 30 day comparisons wrong? Thanks Tips!

It’s common for any one of us marketers and business people to want to view our current 30 day performance versus previous 30 day performance when using Google Analytics. When used in conjunction with some fore thought, analysis, funnels and segmentation you can gain significant insights into your most recent activity and how it has […]