Recent Articles about Video Marketing

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chart showing the paths of a webinar email campaign

Webinar Marketing : How to Create, Structure and Promote a Webinar Program

June is here at last, and the first week just flew by in a heatwave. Stay hydrated, friends. This week we’re taking a deep dive into a topic that many businesses struggle with – how to promote a Webinar and execute successfully to increase conversion rates. New technologies can be difficult to adapt to, and […]

How to Set Your Business Up for Success Using Social Media

How to Set Your Business Up for Success Using Social Media

Just like you can’t build a house on a leaky foundation, you shouldn’t open a social media account for your business without having a strategy in place. All businesses, big or small, need to understand what makes them stand out, why they are different, who they are targeting, and what they are measuring success against. […]

This Week In Digital - Collaborative Stories, Youtube Masthead, No follow changes

This Week in Digital: Collaborative Stories, YouTube Masthead on TV & No Follow Changes

Staying up-to-date in the world of digital marketing is daunting, especially if you’re a one-marketer team with your hands full of deliverables. That’s why This Week in Digital is a great time-saver. We sift through countless email updates and articles so you don’t have to and highlight the most important and useful updates. Keep your […]

Laptop being watched from upside-down.

What is a Webinar? The Missing Link Between Marketing and Sales

It’s a common fact of enterprise business: sales and marketing don’t always play nice. Sometimes the teams work in separate silos entirely, cutting off efficiency at the knees. What is a webinar good for here? It’s a key transition piece in that hand-off between the two departments (or people, if you’re working in a small […]

Snicker social media campaign

Don’t try to be clever, be clever : The social media playbook

A terrible social media campaign can be hurt (or destroy) your attempts at turning your business into a successful and shareable online brand. While some have failed miserably in their social media campaigns, others have risen to the top, created fantastic campaigns and had a massive positive impact on their brand . I’ll be covering […]