Is your content not performing as well as you’d hoped? Simply creating content and releasing it doesn’t guarantee success for your business. Content needs to be engaging and properly defined before publishing so it aligns with your target audience to create a buyer’s journey.In this episode, we are joined by our special guest, Ken Marshall, […]
Recent Articles about Marketing News
RSS feed for this sectionThe Anatomy of a Rebrand: Humanizing a Tech Brand
When your business grows and expands from its original design, customers new or old can become confused by the change and unsure of the direction you’re heading in. Your company may need to redefine itself to reduce complexity, and the best way to do that is through a rebrand. In this episode, we are joined […]
Brand Tracking : Beyond Brand Mentions with Angeley Mullins from Latana
It’s no easy task connecting your brand to a targeted demographic without the right tools. That’s where the power of target market research and data analytics comes in! In this episode, we’ll talk to Angeley Mullins, CMO & CGO at Latana Brand Tracking. With more than 18 years of experience in growing companies and markets, […]
How SEO, Digital Ads, and Specialty Marketing Strategies Can Help Grow Practices
It’s true that everyone needs healthcare, so why would medical professionals consider marketing?With the right strategy and marketing, your practice can stand out by reaching patients both new and old, helping grow your business.In this episode, we’ll be talking to Justin Knott, CEO of Intrepy Healthcare Marketing.Justin is a speaker, podcaster, and content creator that helps physicians and […]
Inside out marketing: Leveraging company culture
Do you find that daily life in a remote setting lacks the necessary communication to function effectively as a team? Having a positive corporate culture is key to any company’s success. When everyone works together to create a better experience in the workplace, it brings better results for the business and the team. Joining us […]
Boost Your Shopify Sales Using Social Media eCommerce Features
Looking for ways to increase your sales on your Shopify Store? We’ve got you covered! We’ll show you many unknown features of eCommerce that will help boost your sales! Let’s dive in! What’s Working? Integrating Facebook with Shopify Steps to begin integrating your shop: Step 1: Install the Facebook Channel Step 2: Select Facebook Shop […]
Adapting Digital Marketing to a Post Coronavirus World for Business
As the weather gets warmer and we get closer to the next stage of this new normal, our busy bees at the Hive have been collecting delicious tidbits of helpful information that we want to share with all small businesses. How are businesses making the move to adapt to the new normal? What promotional/social calendars […]
This Week in Digital: Pinterest Lens Update, Facebook Pixel Outage, & Your Organic Traffic Checklist
We’re back with the highlights and changes happening this week in digital marketing! Did you notice a drop in your Facebook conversions? No, it’s not you, it’s Facebook. We’ll get you up to speed and introduce you to a few exciting updates from the world of social media marketing. Facebook Pixel Outage Video Polls and […]
This Week in Digital: Collaborative Stories, YouTube Masthead on TV & No Follow Changes
Staying up-to-date in the world of digital marketing is daunting, especially if you’re a one-marketer team with your hands full of deliverables. That’s why This Week in Digital is a great time-saver. We sift through countless email updates and articles so you don’t have to and highlight the most important and useful updates. Keep your […]
Social Contesting, Software, CASL and You
If you believe you don’t need to pay attention to CASL because you don’t utilize email marketing in your business strategy, you might want to think again. The Canadian Anti-Spam Legislation was made to protect against any violation involving telecommunications including text messaging, distributing applications, and yes even social media. This is the Canadian government’s attempt to weed out spam, […]
What is CASL? The Basics of Bill C-28
Looking for more CASL? Q&A + Resources: The Honeypot CASL Resource Centre Deep Dive: 4 Things You Probably Didn’t Know About CASL Welcome to the beginning of a month long CASL-a-palooza here at the Hive. We’re going to be publishing a constant stream of practical and actionable CASL information so you’ll be prepared for the coming […]
Email Deliverability, CASL and Content Marketing : The Honeypot Buzz
As we’re speeding towards Christmas and everyone is trying to meet the before taking some time off with family and friends we’re excited to introduce our weekly marketing digest : The Honeypot Buzz. Our goal: more signal, less noise and giving you the distilled news that will have a positive impact on your marketing efforts. […]
Talking to Customers
This is so true. Now advertising and marketing peeps? Think about how you talk to customers…Just had to post it:
Apple’s Amazing Keynote
We just had to post this one – it got a good round of laughs in the office today. If you’ve ever wondered why Apple is so successful? I would say their positivity is part of it: [youtube]http://www.youtube.com/watch?v=Nx7v815bYUw[/youtube] Enjoy and have a fanastic, amazing, incredible, wonderful Thursday!
Beta Site Launched
After a few weeks of testing on the new design and platform for Honeypotmarketing.com we’ve finally decided to go ahead and launch a little bit before we were 100% ready. In part it is due to the fact that our site has been sorely neglected and it was proving to be a bit too much […]