Is there anything worse than dry, boring, or stale content being pushed out to social media channels?
Well...yeah of course there is, but it's still cringy.
The key is: to blend video content and humour to spark engagement with your audience.
You don't have to be a comedian to use humour.
What's on Tap?
We'll look at ways marketers can break the ice with their audience using engaging video content and humour.
What's on the agenda?
- A brief history of Vidyard
- Getting the right tools. The simple, powerful, and free Vidyard Video and Screen Recorder.
- Why video is so much more engaging than text.
- How to get started even if you're camera shy.
- Finding your own comfort zone with video
A brief history of Vidyard
Vidyard started when most firms were still using video minimally, even on websites and in marketing initiatives. And there was no such thing as video and sales at the time.
And, of course, imagine a time when even video conferencing was unavailable. So video and business were still in their infancy.
Of course, YouTube including several consumer companies were already huge.
They believed that as video content became more accessible and less expensive to develop, more marketing teams in b2b businesses in the broader market would invest more in it.
And as the world has become increasingly reliant on online interactions, and they begin to wonder what, if anything, is going to give, video is the finest method to share stories and educate people.
When you can't be there in person, it's the finest method to interact with others.
Vidyard took the opportunity to build that up as a category to establish ourselves as thought leaders and product leaders in the world of video in business.
Getting the right tools. The simple, powerful, and free Vidyard Video and Screen Recorder.
Vidyard has an opportunity to build a product that lent itself well to that kind of experience with their Chrome extension and a desktop app. With a Vidyard Personal account, somebody can click the button, record or upload, but typically, they're recording a video using their webcam or the screen share.
And then as soon as it's recorded, it's ready to be shared, either via link via email or, you know, posted somewhere as need be. And it's something that they were able to create a really simple user experience around, that was also very approachable for a lot of different people.
For Vidyard, their freemium model is the biggest driver of our enterprise deals today
Why video is so much more engaging than text.
Video is truly transforming the way organizations and business professionals are sharing information in the new world of remote business.
Video is simply more efficient, more expressive, and therefore more effective than standard text
You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics.
How to get started even if you're camera shy?
If you’re just starting out with video, it can be a little scary.
There are a ton of variables to consider and a lot of things to remember in order to make your shoot and production process go smoothly.
- How to set up your video production for success
- Make sure all your devices are charged the day before
- Bring backup batteries to the location
- During your location scout, do some filming to ensure everything looks good on camera
- Section off your filming areas with tape or traffic cones and let involved parties know the hours you’ll be shooting
- Choosing the right lighting for Video Production
- The importance of shit composition
- Capture audio for your video
- Capture more video than you need
Finding your own comfort zone with video
If you're camera shy, the idea of being on video can be downright terrifying. Here are a few simple tricks on how to be comfortable on video.
- Rehearse your message
- Choose good lighting
- Set up your camera at a flattering angle
- Stage your background
- Talk slower than usual
- Be expressive and use hand gestures
- Don't do a million takes
- Practice by sending videos to your friends
- Just making videos
That's a wrap!
As marketers and sellers, there is nothing more powerful than resonating and being memorable.
So no matter what you're making, as a marketer or a salesperson, the video will make great outcomes and those will drive the results you look for.
We would like to thank Tyler Lessard for joining us today.
Tyler is a Marketing, Product, and Business Development expert with a passion for customer-centric problem-solving, creative storytelling, and data-driven marketing. He has over 15 years of experience in B2B marketing, sales enablement, content marketing, brand, and video. Tyler is the VP of Marketing at Vidyard, host of the Creating Connections show, author of The Visual Sale, and member of the Sales feed team.