The Honeypot Grow™ programs are the building blocks of your Modern Marketing strategy. We keep things simple and only give you what you need – at the time you need it.
The Honeypot Marketing Grow™ programs include:
- Strategic Grow™
- Marketing2Sales Grow™
- Inbound Grow™
- Social Grow™
- Video Grow™
Video Grow encompasses strategy, design, production, distribution, scheduling and optimization of your video marketing program.
Our experience in real world video marketing execution ensures maximum coverage, conversion optimization and all round awesomeness of your video strategy and content library. Sounds good doesn’t it?
Why Video Marketing?
Video marketing is the single most powerful tool available to the modern marketer, leveraging mobile, social and interactivity enabling us to:
- Capture leads and create new sales opportunities.
- Increase current customer engagement and sales.
- Simplify complex stories.
- Humanize your brand.
- Create a highly shareable library of evergreen video content.
How does it Work?
Video Grow™ fosters engagement through modern marketing techniques. We create a path for your audience, guiding them to your website and other conversion points which provide the opportunity to nurture leads and grow sales.
All of the Grow programs are reasonable priced monthly subscriptions designed to get your business on the right path quickly using our roadmaps and experience to get you there quickly and effectively.
Step 1: Discover.
Understanding your business is integral to delivering the most effective video message. Together we will do a deep dive into your current marketing strategy and buyer personas to uncover the best opportunities for us to GROW.
Step 2. Strategize.
We’ll then create a content roadmap and schedule. We’ll plan video formats, styles, and distribution channels.
Step 3: Execute.
Depending on the style of video we decide upon, we’ll collaborate with you to write an effective script.
We’ll handle the logistics of the shoot and do all pre and post-production work to deliver a quality video.
Step 4: Optimize and Distribute.
Next, we’ll optimize the video content and description for distribution through appropriate channels and for effective Search Engine Optimization (SEO)
We will ensure interactions and Calls to Actions (CTA’s) are implemented, tying into our lead and customer nurturing program.
Step 5: Measure and Iterate.
We’ll measure for performance by analyzing actionable video metrics and share those results, along with our insights, with you in weekly reporting.
If we are working with you on a lead nurturing program we can create triggers to pass qualified leads and customers on to your sales team.
With a few videos under our belt, we’ll be able to see what works well and what doesn’t. We’ll take those leanings and iterate the next videos to maximize engagement with your leads and customers.
What Do I get with the Video Grow Program?
A collection of 1½ – 2 minute videos. Each month, dependent on the format and style of the videos, we’ll produce 4 new online videos ready for marketing throughout your entire sales process..
Formats and Styles
We create videos ranging from intelligently designed mobile: Instagram and Vine videos, to full production online video series. Our video marketing strategy is proven to appeal to your customers where ever they are: on the road, in the office or at home.
The goal is to create a never ending video library that walks your customer through your brand story and ultimately your sales process.
Based on your brand, service and product. We have a collection of formats that have a proven track record of success. These include:
- Thought leadership
- Third party key influencer interviews
- Video case studies
- Strategic whiteboard series
- Product knowledge segments
- “How-to” or instructional
- User directed “choose your own adventure”
- Team interviews series (walk around)
Channels and Distribution
“If content is king, context is queen.”
We design your videos specifically for the channels in which they will be distributed. These include:
- Your website
- Your e-commerce and purchase pages
- Landing and campaign pages
- Email marketing communications
- Mainstream social media channels
- Your company YouTube channel
- Offline efforts (trade shows, corporate functions and internal training etc.).
Ready to get started on the path of Video Marketing? Get your free copy of the “Smart Sales Guide to Online Video Marketing” by filling out our simple form below.