We work with marketing, design and business development teams to maximize the profitability of their value proposition, products and online service offerings.

We do this quite simply through the development and implementation of business driven marketing strategies including MarTech (Marketing Technology) Stack development, CRM development, PPC and Social Advertising programs, social selling, inbound & email marketing and social media programs. Most importantly we create, curate and optimize customer value optimization funnels.

Below, we've listed a sampling of some key projects and clients. They've been kind enough to provide us with express consent to use their projects as a showcase of our skills and expertise.

Due to the long standing relationships we build with our clients and partners, the confidentiality of both the business and marketing strategies is of the highest importance, as such we have only listed select clients who have expressly approved their listing below.

Frank Cianciulli

Frank Cianciulli is a serial Entrepreneur and the founder of the The Wish Group, he is also co-founder of The Streaming Network, Evolve Collaboration, & Momentum Conferencing.

  1. Brand Communication Development.
  2. Thought leadership content curation and strategy.
  3. Social media management.
  4. YouTube channel management and optimization.
  5. Podcast strategy and execution.

Connect with Frank on Linkedin, Instagram & Twitter. Also be sure to check out Frank Cianciulli presents Bootstrap on YouTube.


Working closely with the Logisense team, Honeypot Marketing assisted in the development a complex B2B lead generation and sales funnel. We additionally work with Logisense on the following marketing activities:

  1. Brand Communication Development.
  2. Google Ads Full Funnel Campaign Programs.
  3. Visual Design and Communications.
  4. Website Development.
  5. Campaign and Landing Page Development.
  6. Content and Lead Magnet Development.
  7. Content Marketing and Production.
  8. Email Communications + Automations.

The Streaming Network

Our partnership with The Streaming Network spans many years. The Streaming Network provides the ELITE <a href="https://thestreamingnetwork.com">Enterprise Webinar Platform</a> and professional Webinar production services for fast growing start-ups and the Enterprise. Our work with The Streaming Network includes:

  1. Brand Communication Development.
  2. MarTech (Marketing Technology) Stack Development.
  3. CRM Customization and Workflows.
  4. Visual Design and Communications.
  5. WordPress Website Development.
  6. Campaign and Landing Page Development.
  7. Content and Lead Magnet Development.
  8. Content Marketing and Production.
  9. Email Communications + Automations.

Great Lakes Goat Dairy - Shopify

Great Lakes Goat Dairy are the producers of 100% Ontario Goat Cheese. Seeling food online is a challenge that certainly got us excited. Working with the Great Lakes Goat Dairy team, we identified the optimal product bundling price points, rolled out subscription based pricing and identified the core potential customers who would have a passion for the incredible product produced. We were able to set store sales records in addition to creating a viable growth roadmap. Our work with Great Lakes Goat Dairy includes:

  1. Brand Communication Development.
  2. Shopify eCommerce Development and Optimization.
  3. MarTech (Marketing Technology) Stack Development.
  4. Full Funnel eCommerce Planning and Execution.
  5. Visual Design and Communications.
  6. WordPress Website Development.
  7. Campaign and Landing Page Development.
  8. Content and Lead Magnet Development.
  9. Content Marketing and Production.
  10. Email Communications + Automations.


WorldGaming Canadian Championships

Honeypot Marketing worked as the Agency of Record for WorldGaming from 2014 - 2017 until their successful acquisition by Cineplex Entertainment LP.

During the program, Honeypot led the strategy and execution of all marketing operations including the Canada-wide online and live gaming tournament series, The Cineplex WorldGaming Canadian Championships.

All programs demonstrated great success, including building the blog Inside.WorldGaming to be the #1 source of site registrations with 700K+ unique monthly views.

Strategies and tactics that were focused on were:

  • PPC Campaign Planning and Management
  • Landing Page Development
  • Media Planning, Buying and Campaign Management
  • Email Communications + Automations
  • Social Media Marketing
  • Influencer Program Development and Reporting
  • Content Marketing and Production
  • Live Gaming Tournament Promotions
  • Video Production and Marketing (Including Live Streaming Programs)

JoinaStudy.ca - Trial Management Group

Join a Study

Trial Management Group Inc. (TMG) is Canada’s leading clinical investigator network with the largest number of high-performing primary care investigators across the country. Our experienced investigators are trained in Good Clinical Practice (GCP) and have successfully completed hundreds of Phase II-IV trials across multiple therapeutic areas.

We work closely with the TMG Team, setting up and managing clinical trial campaigns utilizing Facebook and Google AdWords Network to highly target individuals who will qualify and benefit from clinical trials.

We provide JoinaStudy.ca and TMG with the following services:

  • PPC Campaign Management
  • Landing Page Development
  • Media Planning, Buying and Campaign Management
  • Inbound Marketing
  • Social Media Marketing
  • Conversion Rate Optimization
  • Lead Generation
  • Content Marketing

Second Foundation Consulting

Second Foundation Consulting Webinar

Specializing in Enterprise Resource Planning (ERP) solutions, Second Foundation offers deep expertise in CRM, Payroll/HRMS, Business Intelligence as well as Managed IT and Cloud Computing platforms.

We work closely with the sales and marketing teams to streamline communications, generate leads, nurture leads through the sales process and increase customer retention.

We partner with Second Foundation on the following programs:

  • PPC Campaign Management
  • Media Planning, Buying and Campaign Management
  • Inbound Marketing
  • Video Marketing
  • Email Marketing
  • Social Media Marketing
  • Conversion Rate Optimization
  • Lead Generation
  • Content Marketing
  • Social Selling
  • Sales Optimization

Rare Republic - A Real Food Community

Rare Republic - A food community for Waterloo Region

The Rare Republic is a Waterloo Region-based grassroots community of people, businesses, and organizations who care about their food. The Republic is an online community, but it is also out in the real world.

  • Business & Revenue Model
  • Video Marketing Strategy
  • Social Media Community Management
  • Content Strategy & Creation
  • Social Selling
  • Sales campaigns and promotion.

The Halifax Urban Folk Festival

The Halifax Urban Folk Festival is a celebration of songs and the people that write them. It takes place in a perfectly good city. Aug. 25 - Sept. 2, 2014

  • Social media management
  • Online ticket sales
  • Social Contesting
  • Content Strategy & Creation

Nutram - Super Premium Pet Products

Nutram Grain-Free is a low glycemic diet, different than most conventional pet foods on the market. A low glycemic index helps control appetite, lowers the risk of metabolic diseases such as diabetes, and improves overall health and well-beingNutram Super Premium Pet Food

Nutram strongly believes that your pet's diet has a fundamental impact on their health, longevity and overall well-being. They recognize each animal is unique and has specific nutritional requirements; this is why they are committed to providing high quality, nutritionally complete and balanced diets to meet the different life stages and conditions of your pet. This philosophy has shaped the way Nutram products are formulated and these high quality standards are evident in every step of production.

  • Brand development
  • Online Sales Strategy
  • Social Media Strategy
  • Content Strategy & Creation
  • Social Selling
  • Sales campaigns and promotion

Crestock Royalty-Free Stock Images


Crestock`s aim is to play a leading role in the micropayment stock photo business.

The photography trade is undergoing a revolution as digital cameras and internet distribution lower the prices to a minimum. There are a few successful companies in this particular sector of the photo business. Their goal is to be among the most successful  – as soon as possible. And then move further.

Crestock focuses on:

  • A high level of image quality – in fact the highest in the business
  • An inspiring, fast and utterly relevant search experience for buyers
  • A strong and vibrant community, based on forums and the unique and personal member console A friendly and warm service

Honeypot Marketing partnered with Crestock in the following areas:

  • Viral Marketing Campaign Development and Tracking
  • Technical and Strategic SEO Consultation (Advanced SEO Issues)
  • A/B Testing
  • Conversion Rate Optimization

Computrace Lojack For Laptops

Lojack for Laptops

Internet Marketing Strategy, SEO, Content Strategy

Computrace - Lojack for Laptops

Computrace® LoJack® for Laptops is a theft protection service that tracks, locates and recovers stolen laptop and desktop computers.

Software installed on your computer works behind the scenes to silently and securely contact our Monitoring Center, and if stolen, reports its location using any Internet connection.

The Computrace Recovery Team then tracks your computer’s location and partners with local law enforcement to get your computer back.

Honeypot Marketing partnered with Computrace in the following areas:

  • Site structure redesign
  • Viral and blog marketing strategies
  • Strategic Internet Marketing planning
  • Optimized site structure and SEO strategy
  • Content Strategy and Implementation

Neris - The Official News Agency of the Czech Republic

Neris - The Czech News Agency

Conversion Rate Optimization, Paid Advertising Placement

Czech Governement New Agency - Neris

Neris is a one-hundred-percent subsidiary of the Czech News Agency.They provide the complete website management for the official Czech News, Sports and Finance Bureaus.

Honeypot Marketing partnered with Neris in the following areas:

  • Conversion Rate Analysis and Optimization
  • Search Engine Optimization
  • Paid Advertising Consultation and program management
  • Internet Marketing Strategy



Site Structure, Email Management, Strategic Marketing Planning


Pointspread.com has been online since 1999 and provides sports news, free sports picks and live lines to sports enthusiasts worldwide.

Honeypot Marketing partnered with PointSpread in the following areas:

  • Complete Web Analytics Setup and Advanced Reporting Setup
  • Complete site structure redesign
  • Lead generation, engagement and consumer activation program development and execution

At Honeypot Marketing we're passionate about providing business with practical solutions in the complex world of digital marketing, funnel development, lead generation, consumer engagement and conversion optimization.