Recent Articles about Social Media

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Foundations of a Successful Digital Marketing Plan

This week we’ll be looking at the foundations of a successful digital marketing plan, and five fundamental Digital Marketing programs you need to be successful and grow your business online: Customer Reviews Citation Listings Google Ads Facebook & Instagram Ads Social Media Content Creation & Publishing Subscribe to our weekly live stream on Facebook, or take […]

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My First Month of Agency Life at the Hive

The Beginning It’s been a whirlwind. That’s the best way to describe my first month of agency life at the Hive. Well, technically, it’s almost like my second month since I was doing my Conestoga College co-op placement here when COVID-19 hit. Then suddenly, BAM! ✔ Co-op cancelled halfway through ✔Graduation cancelled ✔Awards cancelled  Welcome […]

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Adapting Your Pinterest Content Strategies and Tactics

Pinterest has always been a place where people go to look for new, creative ideas. Lately, we’ve been seeing a shift in daily habits while people adapt to the new normal, and the world starts moving forward again from the COVID-19 lockdown. Those who are coming to Pinterest are looking for inspiration more than ever […]

How to Set Your Business Up for Success Using Social Media

How to Set Your Business Up for Success Using Social Media

Just like you can’t build a house on a leaky foundation, you shouldn’t open a social media account for your business without having a strategy in place. All businesses, big or small, need to understand what makes them stand out, why they are different, who they are targeting, and what they are measuring success against. […]

Interview: Sofia Lustgarten Biaggini from Quinta Quinoa plus Headless Commerce and Social Selling

The long weekend is behind us, we only got one glorious day of perfect weather, but it was just enough for us bees to recharge and dig into some new and exciting topics. This week we’re looking at headless commerce and how small businesses can leverage social media as a sales channel. And we’re super […]

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New Normal Marketing: Cutting Through the Noise Using Social Storytelling

With stage one of re-opening officially underway here in Ontario, many businesses are scrambling to get their doors open and to reach out to their audience to let them know. This week we’re taking a look at some strategies for social storytelling and tactics for how to break through the noise on social media, as […]

Adapting Digital Marketing to a Post Coronavirus World for Business

As the weather gets warmer and we get closer to the next stage of this new normal, our busy bees at the Hive have been collecting delicious tidbits of helpful information that we want to share with all small businesses. How are businesses making the move to adapt to the new normal? What promotional/social calendars […]

How to set up a Facebook pixel id

How to Set Up a Facebook Pixel ID for Effective Retargeting – Thanks Tips!

You already know that you want to track website visitors’ actions to serve them offers that actually interest them. Don’t shy away from this strategy even if setting up a Facebook pixel ID seems like a difficult roadblock. Follow this guide to start implementing effective Facebook marketing tactics without technical roadblocks. Facebook pixels are just small snippets […]

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Hootsuite: Use Social Media Analytics to Engineer Engagement

There’s a reason why nobody engages with your page even after you’ve posted about everything under the sun: you’re not digging into social media analytics that Hootsuite provides. It should go without saying that you need to understand what’s working and what’s flopping. We’re going to show you how to access Hootsuite’s analytics dashboard and […]

RM101: Week 14 – Social Issues in Advertising – The Good, Bad, & Ugly

This week, I’m going to call out brands for addressing social issues in advertising. More specifically, I’m going to talk about why brands need to be careful when trying to address sensitive topics, and we’re going to look at examples of failures of this. The Good Before we look at some major flops, let’s take […]

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RM101: Week 13 – Stay Relevant. Join the Conversation.

Your brand might have a social media presence, but are you really being social enough? Join the Conversation What do I mean by “Join the Conversation”? Essentially all I’m referring to is keeping up with current trends, holidays, and breaking news in order to contribute to the hashtag discussions on social media. If there are […]

RM101: Week 11 – Why You Should Crowd-Source Social Media Content

What Does Crowd-Sourcing Content Mean? Crowd-sourcing your social media content simply refers to using your customers’ photos of your product for your social media posts instead of producing posts in-house. Check out @DanielWellington or @DiscoverEarth to see fantastic examples of profiles made up of (mostly) their followers’ content. This strategy is very powerful, yet underused. […]