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How to set up a Facebook pixel id

Thanks Tips! How to Set Up a Facebook Pixel ID for Effective Retargeting

You already know that you want to track website visitors’ actions to serve them offers that actually interest them. Don’t shy away from this strategy even if setting up a Facebook pixel ID seems like a difficult roadblock. Follow this guide to start implementing effective Facebook marketing tactics without technical roadblocks. Facebook pixels are just small snippets […]

Hootsuite screen for social media analytics

Hootsuite: Use Social Media Analytics to Engineer Engagement

There’s a reason why nobody engages with your page even after you’ve posted about everything under the sun: you’re not digging into social media analytics that Hootsuite provides. It should go without saying that you need to understand what’s working and what’s flopping. We’re going to show you how to access Hootsuite’s analytics dashboard and […]

RM101: Week 14 – Social Issues in Advertising – The Good, Bad, & Ugly

This week, I’m going to call out brands for addressing social issues in advertising. More specifically, I’m going to talk about why brands need to be careful when trying to address sensitive topics, and we’re going to look at examples of failures of this. The Good Before we look at some major flops, let’s take […]

AR relevancy concept through smartphone in landscape view on busy street.

RM101: Week 13 – Stay Relevant. Join the Conversation.

Your brand might have a social media presence, but are you really being social enough? Join the Conversation What do I mean by “Join the Conversation”? Essentially all I’m referring to is keeping up with current trends, holidays, and breaking news in order to contribute to the hashtag discussions on social media. If there are […]

Facebook algorithm changes destroying business depicted by LEGO construction crew.

What to Do When the Facebook Algorithm Change Cuts 75% of Your Traffic, Part 1

About a year ago, I was on the phone with Joe Speiser, the CEO of Little Things—a Facebook page with 22,000,000 followers. We were exploring a partnership with a client of ours, and he was happy to share his insights. Now his company is gone. The Facebook algorithm change in February destroyed sources of cheap […]

RM101: Week 11 – Why You Should Crowd-Source Social Media Content

What Does Crowd-Sourcing Content Mean? Crowd-sourcing your social media content simply refers to using your customers’ photos of your product for your social media posts instead of producing posts in-house. Check out @DanielWellington or @DiscoverEarth to see fantastic examples of profiles made up of (mostly) their followers’ content. This strategy is very powerful, yet underused. […]

How To Increase Event RSVPs with Facebook Ads : RM101: Week 10

Having few attendees at your business’ event can make you feel like a child whose friends didn’t show up to their birthday party. It sucks.   You may have created a Facebook event and asked people to invite their friends, but frankly, that might not be enough. Depending on the nature of your business and […]

Icons for likes and hearts exploding into abundance from using a Facebook custom audience.

Thanks Tips! How To Create An Engaging Facebook Custom Audience

Not sure why your social advertising budget isn’t working as well as you’d heard it would? You probably need to use a Facebook custom audience to target your prospects more accurately. We’ll show you exactly why you should build one and how to do it. What is a Facebook Custom Audience? A Facebook custom audience […]

Instargram followers building on a mobile phone with coffee

Gain 10,000 Instagram Followers This Year : RM101 : Week 8

As someone who’s gained over 400,000 followers on Instagram (across three accounts), I’m going to explain how the pros scale their accounts. Instagram is a powerful marketing tool, and you’re missing out if you aren’t harnessing its power. Please note that this guide builds on top-notch content quality, which should be your first priority. I’ll […]

Quick Canva review for social media graphic creation

Canva Templates Help Create High-Engagement Graphics in Under 10 Minutes

Newsflash: you don’t have to be a seasoned designer with 5+ years of Photoshop experience to create wicked graphics for social media. We encourage everyone to check out this Canva review before they start designing anything. Canva is a free, cloud-based service that can help get you well on your way to making branded social media […]

Underused Facebook Ads with mobile phone

Underused Facebook Ad Features : RM101 : Week 6

This week I spent a great deal of time learning about Facebook ads through Facebook’s Blueprint. I was surprised at the number of features that I hadn’t heard about before and thought I’d share what I think to be the most powerful ones. This post is mainly for those with beginner or intermediate knowledge of […]

ToolKit Series_ 3 HootSuite Features

3 Hootsuite Features to Make Your Life Easier (Plus A Bonus Tool!)

Keeping up with social media can be daunting—even straight-up nerve-racking—if you aren’t used to it. In this article, I’m going to assume that you already know how to use the basic Hootsuite features, including scheduling and streams. As an FYI, the following features are only available via Hootsuite’s Enterprise accounts. 3 Hootsuite Features To Make […]

Which Social Media Platform is Best for Your Business? RM 101 : Week 3

Story Time This week at Honeypot we had an inquiry from a lady who wanted to boost her business with Instagram. She was 60 years old and had been spending the last few months tediously studying the platform. This was admirable! However, I don’t think it was the best use of her time. Instagram is […]

Thanks Tips! How to Save a Photo from Instagram – Updated for 2018

Why it’s Important for Businesses Reposting customer’s photos on your social media is not only a great way to strengthen the connection you have with your customers, but it also helps validate your brand with social proof. One brand that does this extensively is MuscleTech. Since they repost the best of their fans content, their […]

What is a hashtag

The 5 Most Common Hashtag Mistakes and How To Avoid Them

Update: With the passing of Margaret Thatcher, one organization caused “#nowthatcherisdead” to trend on Twitter. The problem? The Twitterverse read it as “Now that Cher is dead” instead of  “Now Thatcher is dead”. Queue the “If only we could turn back time. I believe in love after love. RIP Cher #nowthatcherisdead” tweets. Read over your […]