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Recent Articles about Email Marketing

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Email Isn’t Dead, The Way We Think About It Is

You’ve probably heard that nasty rumour that email marketing is either dead or on the decline. Spoiler alert, it’s not! Hundreds of thousands of small businesses harness the power of email marketing every day.Statistics prove that email marketing remains one of the best ways for businesses to engage with their audiences. Let’s dive in and […]

That’s a Wrap!

Promoting Live, Hybrid, and Virtual Events Effectively in a Social World

Over the past couple of years, all events have been virtual; now that things are opening up, many businesses are opting for Hybrid events. Why? There’s an added flexibility for your customers and prospects who may not be able to attend in person. It also adds a new revenue stream for lower-cost virtual attendees if […]

That’s a Wrap!

Beyond Lead Gen: How to Engage Your Leads and Prospects

You wouldn’t ask someone to marry you on the first date, would you? Then why do some businesses ask for a sale before they’ve built trust?  We can help show you how to provide a service to go above and beyond with lead gen by engaging your leads. Let’s dive in! What’s Working?   Example Scenario Dave and Jen are […]

Wrapping It Up

Using Email to Attract, Engage and Retain Customers

Did you know that 99% of consumers check their email every day, and it is by far the preferred method to receive updates from brands? Not to mention that 73% of millennials prefer email communications from businesses, proving that email is far from dead. Let us show you how to do just that by Using Email to Attract, Engage and […]

Wrapping It Up

How to Promote Your Business in Mobile App Ecosystem

Did you know that in North America, adult mobile phone use has hit 3 hours and 54 minutes per day? The majority of that time is spent in mobile applications and not in the web browser. Mobile apps offer an appealing and dynamic ecosystem to grab users’ attention and encourage them to interact with your business. […]

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Beyond the Welcome Email: 10 Ways to Improve Your Email Marketing Today

Hey everyone! We’re taking a trip to the land of dinosaurs this week, and you’re invited! No, wait, that’s not right. It’s more like back to the future, maybe. No, that’s definitely not right. Whatever. What is beyond the welcome email? That is the question. Let’s just get to the point. Email marketing is NOT […]

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One List to Rule Them All: CASL Edition

Unless you’ve been living in Gollum’s cave the last few months, you’ve probably heard that the Canadian Anti-Spam Legislation- more fondly known as CASL- came into effect on July 1st. The new rules have many marketers worried, especially those who rely on email campaigns and other modern marketing strategies. But not us! We’ve been to Mordor and back […]