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Marketing roadmaps, guides and how-tos

How to set up a Facebook pixel id

Thanks Tips! How to Set Up a Facebook Pixel ID for Effective Retargeting

You already know that you want to track website visitors’ actions to serve them offers that actually interest them. Don’t shy away from this strategy even if setting up a Facebook pixel ID seems like a difficult roadblock. Follow this guide to start implementing effective Facebook marketing tactics without technical roadblocks. Facebook pixels are just small snippets […]

Instargram followers building on a mobile phone with coffee

Gain 10,000 Instagram Followers This Year : RM101 : Week 8

As someone who’s gained over 400,000 followers on Instagram (across three accounts), I’m going to explain how the pros scale their accounts. Instagram is a powerful marketing tool, and you’re missing out if you aren’t harnessing its power. Please note that this guide builds on top-notch content quality, which should be your first priority. I’ll […]

Quick Canva review for social media graphic creation

Canva Templates Help Create High-Engagement Graphics in Under 10 Minutes

Newsflash: you don’t have to be a seasoned designer with 5+ years of Photoshop experience to create wicked graphics for social media. We encourage everyone to check out this Canva review before they start designing anything. Canva is a free, cloud-based service that can help get you well on your way to making branded social media […]

How To Write Compelling Copy : RM 101: Week 2

This week I spent a great deal of time reviewing roadmaps on Marketer Knows, led by the one and only Andrew Webb. For those of you who are unfamiliar with Marketer Knows, it’s essentially a content library (currently in beta) that provides marketers with step-by-step guides on how to do everything related to digital marketing. […]

How to Implement a YouTube Subscribe Link

Thanks Tips! How to Reduce YouTube Upload Time

So you’ve shot the perfect video and you’re ready to upload your masterpiece to YouTube. You get your video file uploaded and, once it’s done, you see the dreaded “Processing” progress bar. Gah! Admittedly it’s not the end of the world, but every minute counts in the world of digital marketing! Plus, we want to […]

Facebook won't update my post thumbnail

Thanks Tips! The Facebook Thumbnail Fix.

My team and I run into roadblocks every day that, although seemingly minor and annoying, can, in reality, turn your day upside down for absolutely no reason. In this ongoing series, that we’re creatively calling: “Thanks Tips”, we’re going to share little gems, tricks and “hacks” we’ve come up with that may not save the day […]

How to create a direct link review for Google My Business

Thanks Tips! Creating a direct link for Google My Business customer reviews

It’s no secret that Google My Business is an extremely powerful tool provided by our friends at Google for no cost. You heard me right. It costs exactly zip. Zero. Nada. Why is Google My Business so powerful? With 80% of local business searches happening on mobile devices, we have the ability to capture customers […]