Thanks Tips! Creating a direct link for Google My Business customer reviews

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It’s no secret that Google My Business is an extremely powerful tool provided by our friends at Google for no cost.

You heard me right.

It costs exactly zip. Zero. Nada.

Why is Google My Business so powerful? With 80% of local business searches happening on mobile devices, we have the ability to capture customers in those “need to act” micro-moments.

When I’m motivated to buy or I need a service locally, I can simply grab my trusty phone and Google whatever it is that I’m looking for, placing a call instantly.

Like so:

Screenshot of Honeypot Marketing from streetview on Google Business

Creating and verifying your Google My Business allows potential customers to call you when they’re motivated.

Another very real benefit? Customer Reviews.

They’re powerful.

They provide social validation and honest testimonials to your business which increases trust significantly.


The one problem: getting to the review section requires a few clicks to get to the “Create Review” section. This is a pain for a number of reasons.

The most important of which is friction.

Friction is anything that makes a person’s life more difficult when interacting with your business online.

Too many clicks.

A confusing process for the average person.

These are only a couple of examples of friction. We don’t want friction when we ask for a Customer Review at our Google My Business link.

Here’s how to create a direct link to send to your customers, making it easy for them to leave that valuable Google review.

How to Create a Google My Business Direct Link to a Review

To create a link, you’ll need to get the Place ID for your business. To get your Place ID:

  1. Go to the Google Places API. Just click the link and you’ll be taken to the search (don’t panic, it’s easy!)
  2. Enter your business information in the “Enter a location” field at the top of the map.
  3. Click your business name in the list that appears.
  4. Your Place ID will appear on the map, beneath your business name.
Googleplex location on Google Maps

Finding your Google My Business Place ID – a bit technical but we can help!

Now we’re going to want to add our Place ID to the following URL to create the direct link:


Using the example above, the URL with the Place ID added would be:


Now when customers click the link, a window will open in their browser. They’ll be able to rate your business and leave a review instantly.

No muss. No fuss.

Here are a couple extra points to think about when getting your Google My Business Customer Reviews together:

  1. A great time to ask your customers to leave a review is shortly after their purchase. Send a follow-up email asking about their experience with your product, business or service.
  2. Be simple and direct in how you ask for the review.
  3. We’re not allowed to incentivize customers with discounts of other offers for their review. This could get your business banned.
  4. Ask your customers to focus on one point in their experience.
  5. Don’t be afraid to ask your customers to be honest. Honesty works and so do reviews that are authentic rather than contrived.

Now create your direct link and get your customers talking about your business!

Need help? Leave us a comment below or visit our contact page. We’re always happy to help.


Bonus: Google tailors your experience when searching for your business, so your target customers might not find your business as easily as you can. See how your business is really ranking here.

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5 Responses to “Thanks Tips! Creating a direct link for Google My Business customer reviews”

  1. Andrea Craig August 3, 2017 at 9:54 am #

    Hi. I tried your link to give to customers to level a review but it comes up as an error saying. Your client has issued an illegal request. Is it illegal to send a link to your review page?

    • Dan Nedelko November 13, 2017 at 9:06 pm #

      Hi Andrea – when a browser issues an “illegal” request it has nothing to do with the legality (confusing I know!) but more to do with your web browser issuing a “bad” request.

      That alone is also curious – if you would like some help feel free to reply to the comments with your place address and PaceID and we will see if there is an error in there somewhere.

  2. Jeanie Lentz August 16, 2017 at 2:53 pm #

    I have tried this several times. I was able to get it to work and it worked for about a week. We received our first review and now it will not work. It doesn’t pop up the box anymore and will not allow commenting. Can you help? What am I doing wrong?
    Lentz Wastewater Management, INC
    Statesville, NC 28625

    • Dan Nedelko November 13, 2017 at 8:58 pm #

      Hi Jeanie – we tested the link you provided and everything seemed to work just fine! See the attached screenshot.


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    […] stop here! Learn how to create a direct link to Google Reviews to make it much easier to get company […]

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