Increasing Your Facebook Page Effectiveness

Facebook.com continues to roll forward gaining more influence, users and targeted users than any other social media site on the Internet. The double threat Facebook.com offers is not only a mass of users but the ability to target users in incredibly accurate ways.

The end result? Wether you're a Fortune 100 or a single person startup company you've got the ability to engage with your consumers and potential customers previously unavailable to business.

Our friends at http://allfacebook.com recently published a fantastic set of 8 tips for PR specialists on Facebook.com:

  • Thursday is the best day of the week to get the most visibility for a Facebook post.
  • Release major stories in the early morning.  If you post between 11 a.m. to 4 p.m. EST, you risk your content getting pushed down by news feeds and other traffic.
  • When sharing stories, include the full link on Facebook — that’s 300 percent more likely to get clicked on than any shortened address.
  • Use both the like and send Facebook buttons on your site.
  • Want the secret behind making it into your friends’ “top news” feed? It’s based on an algorithm known asEdge Rank. Use words like “today,” and “limited-time only,” to increase its Edge Rank.
  • According to a recent study from Pew Research Center’s Project for Excellence in Journalism, Facebook is among the leading drivers of traffic to 21 news web sites. So when sharing a good media story, don’t forget to leverage the leading social network.
  • Want to know which words are most “shareable” on Facebook? Try words like “best,” “most,” and those that explain, such as “why,” and “how.”
  • Facebook may be a better platform for making a video go viral than other social media platforms, probably because the site makes it easy to embed multimedia content into a post.

All of which go beyond the public relations specialist, these tactics have the ability to increase your following and consumer engagement drastically. The end result will be happier and much more engaged clients, regardless of your size, location or product.

You might also be interested in Dan Nedelko's screen cast tips for organic fan page growth:

Leveraging your personal network to increase distribution

Using photos and tags to increase your distribution.

Do you have any more tips you'd like to share? We'd love to hear your ideas in the comments sections below!


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