Tag Archives: Business

Optimizing Social Media Campaign Performance [Case Study]

Last week we wrote about examples of successful social media campaigns. Social and integrated campaigns are a big part of life at Honeypot Marketing. This case study will walk you through a Facebook campaign which leveraged co-branding, meshed the promotion into physical locations and circled it all back to engaging real customers on a local level. […]

Image representing Google as depicted in Crunc...

Conversion Optimization – Why Bother?

Conversion Optimization Reigns Supreme “Hal Varian [Google‘s Chief Economist] believes that a new era is dawning for what you might call the datarati—and it’s all about harnessing supply and demand. “What’s ubiquitous and cheap?” Varian asks. “Data.” And what is scarce? The analytic ability to utilize that data. As a result, he believes that the […]