Honeypot Marketing Weekly Digest for 2009-10-04
- Google issues: tons of spam, split index (numerous examples), rapidly changing index sizes and odd results. GOOG has a case of the Mondays! #
- Little SEO Tip: Google doesn't use the meta description for ranking, but it definitely can be used effectively as a call to action. #
- Online Display Ad CTR down 50% to 8% in 2 years 85%of those clicks come from 8% . Banners=dying, there are other ways. http://bit.ly/36kCo1 #
- Impressive results from Liveball & American Greetings - Conversion Optimization decreased CPA 20%, 45K inc. revenue http://bit.ly/19E6Hm #
- Managing Large Search Marketing Campaigns - good webinar! http://bit.ly/2tw6l3 #
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