Tag Archives: RM101

RM101: Week 14 – Social Issues in Advertising – The Good, Bad, & Ugly

This week, I’m going to call out brands for addressing social issues in advertising. More specifically, I’m going to talk about why brands need to be careful when trying to address sensitive topics, and we’re going to look at examples of failures of this. The Good Before we look at some major flops, let’s take […]

AR relevancy concept through smartphone in landscape view on busy street.

RM101: Week 13 – Stay Relevant. Join the Conversation.

Your brand might have a social media presence, but are you really being social enough? Join the Conversation What do I mean by “Join the Conversation”? Essentially all I’m referring to is keeping up with current trends, holidays, and breaking news in order to contribute to the hashtag discussions on social media. If there are […]

Landing page template displayed across monitor, laptop, tablet, and phone, scaled for size.

How To Increase Your Landing Page Conversion Rate : RM101: Week 12

I recently spent time designing a landing page for an e-commerce client. When we reviewed it internally, it was redesigned by Dan, our Growth-Hacker-in-Chief and our Traffic Team. Although I thought it was visually appealing and informative, they pointed out the not-so-obvious improvements that could be made which contribute to a higher conversion rate. After […]

RM101: Week 11 – Why You Should Crowd-Source Social Media Content

What Does Crowd-Sourcing Content Mean? Crowd-sourcing your social media content simply refers to using your customers’ photos of your product for your social media posts instead of producing posts in-house. Check out @DanielWellington or @DiscoverEarth to see fantastic examples of profiles made up of (mostly) their followers’ content. This strategy is very powerful, yet underused. […]

Bootstrap Your Marketing : RM101 : Week 9

Before coming to Honeypot Marketing, I thought that the main function of a marketing agency was to run paid traffic for the client by using in-depth secrets on how to perfectly optimize Facebook and Google ads. Although there’s a lot of that going on around here, there’s also a lot more straightforward—yet effective—things that we […]

Instargram followers building on a mobile phone with coffee

Gain 10,000 Instagram Followers This Year : RM101 : Week 8

As someone who’s gained over 400,000 followers on Instagram (across three accounts), I’m going to explain how the pros scale their accounts. Instagram is a powerful marketing tool, and you’re missing out if you aren’t harnessing its power. Please note that this guide builds on top-notch content quality, which should be your first priority. I’ll […]